What color is #D4008A?

#D4008A is a medium, vivid magenta. In RGB it is rgb(212, 0, 138), and in HSL hsl(321, 100%, 42%).

Is #D4008A accessible as text?

On white, #D4008A has a contrast ratio of 5.04:1 (passes WCAG AA for body text); on black it is 4.17:1 (fails). For text placed on #D4008A, use white for the best readability.

What is the closest Tailwind color to #D4008A?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #D4008A?

#D4008A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #00D64B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D4008A below.

Is #D4008A good for buttons?

#D4008A works well for buttons and highlights, but use white text on #D4008A — black text only reaches 4.17:1, below the 4.5:1 needed for normal-size labels.

Is #D4008A the same as CSS mediumvioletred?

No — #D4008A is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#D4008A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D4008A

Not just a swatch — here's how #D4008A works with other colors. Named schemes with #D4008A in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #D4008A Secondary #E86D5E Accent #EF983D Anchor #5B3A53 Surface #F5E8D7

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #D4008A Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #D4008A Anchor #3B2921 Surface #F1E2D1 Accent #9B9563 Secondary #3C3833

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #D4008A Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2232

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D4008A Secondary #CB8DA9 Support #9C9087 Ink #17140F

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D4008A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 47/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 17/100

Very low

Clean and current — no dusty, aged cast.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 92/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 66/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 74/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D4008A

For UI

For branding

For interior

For fashion

People also use #D4008A with

Electric Purple Rosso Corsa Medium Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.0:1. Use

Subtle surface Use #F7CCE8 for cards and hover fills. Tint 80

Avoid beside #D60044 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D4008A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D4008A;
  --color-base-rgb: 212 0 138;
  --color-base-oklch: oklch(57.3% 0.238 350.6);
  --color-50: #FEF0F9;
  --color-100: #FDD8F0;
  --color-200: #FCB1E1;
  --color-300: #F877CB;
  --color-400: #EC46B2;
  --color-500: #D22295;
  --color-600: #9F2374;
  --color-700: #701F54;
  --color-800: #481838;
  --color-900: #2C1123;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  medium-violet-red: {
    50: '#FEF0F9',
    100: '#FDD8F0',
    200: '#FCB1E1',
    300: '#F877CB',
    400: '#EC46B2',
    500: '#D22295',
    600: '#9F2374',
    700: '#701F54',
    800: '#481838',
    900: '#2C1123',
  },
}

$base: #D4008A;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8F0;
$base-200: #FCB1E1;
$base-300: #F877CB;
$base-400: #EC46B2;
$base-500: #D22295;
$base-600: #9F2374;
$base-700: #701F54;
$base-800: #481838;
$base-900: #2C1123;
$base-hover: #AB006F;
$base-subtle: #F4B1DD;

{
    "color": {
        "base": {
            "value": "#D4008A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F0",
                "type": "color"
            },
            "200": {
                "value": "#FCB1E1",
                "type": "color"
            },
            "300": {
                "value": "#F877CB",
                "type": "color"
            },
            "400": {
                "value": "#EC46B2",
                "type": "color"
            },
            "500": {
                "value": "#D22295",
                "type": "color"
            },
            "600": {
                "value": "#9F2374",
                "type": "color"
            },
            "700": {
                "value": "#701F54",
                "type": "color"
            },
            "800": {
                "value": "#481838",
                "type": "color"
            },
            "900": {
                "value": "#2C1123",
                "type": "color"
            }
        }
    }
}

Palettes built on #D4008A

Color Lab

Pairs with #D4008A

UI roles & guardrails

In real applications

Scales

Every model

Export