#D404EC is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #D404EC works with other colors. Named schemes with #D404EC in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #D404EC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #D404EC at work across the surfaces designers actually ship.
:root {
--color-base: #D404EC;
--color-base-rgb: 212 4 236;
--color-base-oklch: oklch(62.6% 0.295 322.6);
--color-50: #FDF0FE;
--color-100: #FAD8FD;
--color-200: #F4B1FC;
--color-300: #EA79F6;
--color-400: #D949E9;
--color-500: #BF25D0;
--color-600: #91259D;
--color-700: #67206F;
--color-800: #431948;
--color-900: #29112C;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FDF0FE',
100: '#FAD8FD',
200: '#F4B1FC',
300: '#EA79F6',
400: '#D949E9',
500: '#BF25D0',
600: '#91259D',
700: '#67206F',
800: '#431948',
900: '#29112C',
},
}
$base: #D404EC; $base-ink: #141310; $base-50: #FDF0FE; $base-100: #FAD8FD; $base-200: #F4B1FC; $base-300: #EA79F6; $base-400: #D949E9; $base-500: #BF25D0; $base-600: #91259D; $base-700: #67206F; $base-800: #431948; $base-900: #29112C; $base-hover: #AA03BD; $base-subtle: #EEB9F4;
{
"color": {
"base": {
"value": "#D404EC",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#FAD8FD",
"type": "color"
},
"200": {
"value": "#F4B1FC",
"type": "color"
},
"300": {
"value": "#EA79F6",
"type": "color"
},
"400": {
"value": "#D949E9",
"type": "color"
},
"500": {
"value": "#BF25D0",
"type": "color"
},
"600": {
"value": "#91259D",
"type": "color"
},
"700": {
"value": "#67206F",
"type": "color"
},
"800": {
"value": "#431948",
"type": "color"
},
"900": {
"value": "#29112C",
"type": "color"
}
}
}
}