#D414DA is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #D414DA works with other colors. Named schemes with #D414DA in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Electric Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Electric Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
How #D414DA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #D414DA at work across the surfaces designers actually ship.
:root {
--color-base: #D414DA;
--color-base-rgb: 212 20 218;
--color-base-oklch: oklch(61.8% 0.279 326.8);
--color-50: #FEF0FE;
--color-100: #FBD9FD;
--color-200: #F6B4F8;
--color-300: #EA82ED;
--color-400: #D954DE;
--color-500: #BF31C3;
--color-600: #912D95;
--color-700: #672669;
--color-800: #431C44;
--color-900: #29132A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FEF0FE',
100: '#FBD9FD',
200: '#F6B4F8',
300: '#EA82ED',
400: '#D954DE',
500: '#BF31C3',
600: '#912D95',
700: '#672669',
800: '#431C44',
900: '#29132A',
},
}
$base: #D414DA; $base-ink: #141310; $base-50: #FEF0FE; $base-100: #FBD9FD; $base-200: #F6B4F8; $base-300: #EA82ED; $base-400: #D954DE; $base-500: #BF31C3; $base-600: #912D95; $base-700: #672669; $base-800: #431C44; $base-900: #29132A; $base-hover: #AA10AF; $base-subtle: #EEBDF0;
{
"color": {
"base": {
"value": "#D414DA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FE",
"type": "color"
},
"100": {
"value": "#FBD9FD",
"type": "color"
},
"200": {
"value": "#F6B4F8",
"type": "color"
},
"300": {
"value": "#EA82ED",
"type": "color"
},
"400": {
"value": "#D954DE",
"type": "color"
},
"500": {
"value": "#BF31C3",
"type": "color"
},
"600": {
"value": "#912D95",
"type": "color"
},
"700": {
"value": "#672669",
"type": "color"
},
"800": {
"value": "#431C44",
"type": "color"
},
"900": {
"value": "#29132A",
"type": "color"
}
}
}
}