#D41C71 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #D41C71 works with other colors. Named schemes with #D41C71 in its natural role, and a note on why the supporting colors balance it.
Ruby Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Ruby Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ruby Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ruby Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ruby Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ruby Red carrying the quiet middle.
How #D41C71 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #D41C71 at work across the surfaces designers actually ship.
:root {
--color-base: #D41C71;
--color-base-rgb: 212 28 113;
--color-base-oklch: oklch(57.2% 0.218 0.7);
--color-50: #FEF1F7;
--color-100: #FBDAE9;
--color-200: #F5B7D4;
--color-300: #E986B4;
--color-400: #D95995;
--color-500: #BE3776;
--color-600: #91315E;
--color-700: #662845;
--color-800: #431E2F;
--color-900: #29141E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ruby-red: {
50: '#FEF1F7',
100: '#FBDAE9',
200: '#F5B7D4',
300: '#E986B4',
400: '#D95995',
500: '#BE3776',
600: '#91315E',
700: '#662845',
800: '#431E2F',
900: '#29141E',
},
}
$base: #D41C71; $base-ink: #FFFFFF; $base-50: #FEF1F7; $base-100: #FBDAE9; $base-200: #F5B7D4; $base-300: #E986B4; $base-400: #D95995; $base-500: #BE3776; $base-600: #91315E; $base-700: #662845; $base-800: #431E2F; $base-900: #29141E; $base-hover: #AA165B; $base-subtle: #EEBFD5;
{
"color": {
"base": {
"value": "#D41C71",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FBDAE9",
"type": "color"
},
"200": {
"value": "#F5B7D4",
"type": "color"
},
"300": {
"value": "#E986B4",
"type": "color"
},
"400": {
"value": "#D95995",
"type": "color"
},
"500": {
"value": "#BE3776",
"type": "color"
},
"600": {
"value": "#91315E",
"type": "color"
},
"700": {
"value": "#662845",
"type": "color"
},
"800": {
"value": "#431E2F",
"type": "color"
},
"900": {
"value": "#29141E",
"type": "color"
}
}
}
}