#D424DD is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #D424DD works with other colors. Named schemes with #D424DD in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #D424DD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #D424DD at work across the surfaces designers actually ship.
:root {
--color-base: #D424DD;
--color-base-rgb: 212 36 221;
--color-base-oklch: oklch(62.6% 0.273 325.9);
--color-50: #FDF1FD;
--color-100: #F9DBFA;
--color-200: #F1B9F4;
--color-300: #E288E7;
--color-400: #CF5DD5;
--color-500: #B43ABB;
--color-600: #8A338E;
--color-700: #622A65;
--color-800: #401F42;
--color-900: #271528;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FDF1FD',
100: '#F9DBFA',
200: '#F1B9F4',
300: '#E288E7',
400: '#CF5DD5',
500: '#B43ABB',
600: '#8A338E',
700: '#622A65',
800: '#401F42',
900: '#271528',
},
}
$base: #D424DD; $base-ink: #141310; $base-50: #FDF1FD; $base-100: #F9DBFA; $base-200: #F1B9F4; $base-300: #E288E7; $base-400: #CF5DD5; $base-500: #B43ABB; $base-600: #8A338E; $base-700: #622A65; $base-800: #401F42; $base-900: #271528; $base-hover: #A91CB0; $base-subtle: #ECC4EE;
{
"color": {
"base": {
"value": "#D424DD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1FD",
"type": "color"
},
"100": {
"value": "#F9DBFA",
"type": "color"
},
"200": {
"value": "#F1B9F4",
"type": "color"
},
"300": {
"value": "#E288E7",
"type": "color"
},
"400": {
"value": "#CF5DD5",
"type": "color"
},
"500": {
"value": "#B43ABB",
"type": "color"
},
"600": {
"value": "#8A338E",
"type": "color"
},
"700": {
"value": "#622A65",
"type": "color"
},
"800": {
"value": "#401F42",
"type": "color"
},
"900": {
"value": "#271528",
"type": "color"
}
}
}
}