What color is #D494BD?

#D494BD is a light, soft pink. In RGB it is rgb(212, 148, 189), and in HSL hsl(322, 43%, 71%).

Is #D494BD accessible as text?

On white, #D494BD has a contrast ratio of 2.39:1 (fails WCAG AA for body text); on black it is 8.77:1 (passes). For text placed on #D494BD, use black for the best readability.

What is the closest Tailwind color to #D494BD?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #D494BD?

#D494BD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #95D5AD. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D494BD below.

Is #D494BD good for buttons?

#D494BD works well for buttons and highlights, but use black text on #D494BD — white text only reaches 2.39:1, below the 4.5:1 needed for normal-size labels.

Is #D494BD the same as CSS plum?

No — #D494BD is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#D494BD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D494BD

Not just a swatch — here's how #D494BD works with other colors. Named schemes with #D494BD in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #D494BD Secondary #BA6031 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Lilac as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #D494BD Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Lilac anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #D494BD Accent #A5C3C6 Surface #E8D6BF Secondary #9AA0A1 Anchor #25324B

Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #D494BD Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Lilac sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D494BD Secondary #E8D0DE Support #9C9087 Ink #18140F

Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D494BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 62/100

High

Middle-weight — neither delicate nor heavy.

Depth 26/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 8/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 61/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 33/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 36/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 42/100

Moderate

Workable accent with care around contrast.

Surface fit 47/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D494BD

For UI

For branding

For interior

For fashion

People also use #D494BD with

Thistle Puce Celadon Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.8:1. Use

Subtle surface Use #F5ECF1 for cards and hover fills. Tint 80

Avoid beside #D595A8 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D494BD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D494BD;
  --color-base-rgb: 212 148 189;
  --color-base-oklch: oklch(74.2% 0.093 340.9);
  --color-50: #FBF4F8;
  --color-100: #F4E1ED;
  --color-200: #E8C5DB;
  --color-300: #D39CBF;
  --color-400: #BD75A2;
  --color-500: #A05584;
  --color-600: #7C4668;
  --color-700: #59364C;
  --color-800: #3B2633;
  --color-900: #241920;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  lilac: {
    50: '#FBF4F8',
    100: '#F4E1ED',
    200: '#E8C5DB',
    300: '#D39CBF',
    400: '#BD75A2',
    500: '#A05584',
    600: '#7C4668',
    700: '#59364C',
    800: '#3B2633',
    900: '#241920',
  },
}

$base: #D494BD;
$base-ink: #141310;
$base-50: #FBF4F8;
$base-100: #F4E1ED;
$base-200: #E8C5DB;
$base-300: #D39CBF;
$base-400: #BD75A2;
$base-500: #A05584;
$base-600: #7C4668;
$base-700: #59364C;
$base-800: #3B2633;
$base-900: #241920;
$base-hover: #C0619D;
$base-subtle: #F0E2EB;

{
    "color": {
        "base": {
            "value": "#D494BD",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F8",
                "type": "color"
            },
            "100": {
                "value": "#F4E1ED",
                "type": "color"
            },
            "200": {
                "value": "#E8C5DB",
                "type": "color"
            },
            "300": {
                "value": "#D39CBF",
                "type": "color"
            },
            "400": {
                "value": "#BD75A2",
                "type": "color"
            },
            "500": {
                "value": "#A05584",
                "type": "color"
            },
            "600": {
                "value": "#7C4668",
                "type": "color"
            },
            "700": {
                "value": "#59364C",
                "type": "color"
            },
            "800": {
                "value": "#3B2633",
                "type": "color"
            },
            "900": {
                "value": "#241920",
                "type": "color"
            }
        }
    }
}