What color is #D49EF0?

#D49EF0 is a light, vivid purple. In RGB it is rgb(212, 158, 240), and in HSL hsl(280, 73%, 78%).

Is #D49EF0 accessible as text?

On white, #D49EF0 has a contrast ratio of 2.11:1 (fails WCAG AA for body text); on black it is 9.95:1 (passes). For text placed on #D49EF0, use black for the best readability.

What is the closest Tailwind color to #D49EF0?

The nearest Tailwind CSS token is purple-300 (#DAB2FF).

What colors go well with #D49EF0?

#D49EF0 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #B9F09E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D49EF0 below.

Is #D49EF0 good for buttons?

#D49EF0 works well for buttons and highlights, but use black text on #D49EF0 — white text only reaches 2.11:1, below the 4.5:1 needed for normal-size labels.

Is #D49EF0 the same as CSS plum?

No — #D49EF0 is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#D49EF0 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D49EF0

Not just a swatch — here's how #D49EF0 works with other colors. Named schemes with #D49EF0 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #D49EF0 Accent #A5C4C5 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #D49EF0 Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #D49EF0 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Wisteria sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #D49EF0 Secondary #EFDCFA Support #9C9088 Ink #18140F

Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #D49EF0 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #F9C7FF

Wisteria is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Wisteria.

Build a working theme in the generator →

Color Lab

How #D49EF0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 46/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 59/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 22/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 29/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 34/100

Low

Workable accent with care around contrast.

Surface fit 40/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D49EF0

For UI

For branding

For interior

For fashion

People also use #D49EF0 with

Periwinkle Carnation Celadon Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.8:1. Use

Subtle surface Use #F6EEFA for cards and hover fills. Tint 80

Avoid beside #F09EF0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D49EF0 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D49EF0;
  --color-base-rgb: 212 158 240;
  --color-base-oklch: oklch(77.9% 0.127 313.7);
  --color-50: #F9F1FD;
  --color-100: #F0DBFA;
  --color-200: #E0B9F4;
  --color-300: #C788E7;
  --color-400: #AD5DD5;
  --color-500: #903ABB;
  --color-600: #70338E;
  --color-700: #512A65;
  --color-800: #361F42;
  --color-900: #221528;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  wisteria: {
    50: '#F9F1FD',
    100: '#F0DBFA',
    200: '#E0B9F4',
    300: '#C788E7',
    400: '#AD5DD5',
    500: '#903ABB',
    600: '#70338E',
    700: '#512A65',
    800: '#361F42',
    900: '#221528',
  },
}

$base: #D49EF0;
$base-ink: #141310;
$base-50: #F9F1FD;
$base-100: #F0DBFA;
$base-200: #E0B9F4;
$base-300: #C788E7;
$base-400: #AD5DD5;
$base-500: #903ABB;
$base-600: #70338E;
$base-700: #512A65;
$base-800: #361F42;
$base-900: #221528;
$base-hover: #B659E5;
$base-subtle: #F1E5F8;

{
    "color": {
        "base": {
            "value": "#D49EF0",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F1FD",
                "type": "color"
            },
            "100": {
                "value": "#F0DBFA",
                "type": "color"
            },
            "200": {
                "value": "#E0B9F4",
                "type": "color"
            },
            "300": {
                "value": "#C788E7",
                "type": "color"
            },
            "400": {
                "value": "#AD5DD5",
                "type": "color"
            },
            "500": {
                "value": "#903ABB",
                "type": "color"
            },
            "600": {
                "value": "#70338E",
                "type": "color"
            },
            "700": {
                "value": "#512A65",
                "type": "color"
            },
            "800": {
                "value": "#361F42",
                "type": "color"
            },
            "900": {
                "value": "#221528",
                "type": "color"
            }
        }
    }
}

Palettes built on #D49EF0

Color Lab

Pairs with #D49EF0

UI roles & guardrails

In real applications

Scales

Every model

Export