#D61990 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #D61990 works with other colors. Named schemes with #D61990 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #D61990 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #D61990 at work across the surfaces designers actually ship.
:root {
--color-base: #D61990;
--color-base-rgb: 214 25 144;
--color-base-oklch: oklch(58.5% 0.234 349.5);
--color-50: #FEF1F9;
--color-100: #FCDAEF;
--color-200: #F6B6DF;
--color-300: #EB85C5;
--color-400: #DA58AA;
--color-500: #C0358D;
--color-600: #92306E;
--color-700: #672850;
--color-800: #431D36;
--color-900: #291421;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF1F9',
100: '#FCDAEF',
200: '#F6B6DF',
300: '#EB85C5',
400: '#DA58AA',
500: '#C0358D',
600: '#92306E',
700: '#672850',
800: '#431D36',
900: '#291421',
},
}
$base: #D61990; $base-ink: #FFFFFF; $base-50: #FEF1F9; $base-100: #FCDAEF; $base-200: #F6B6DF; $base-300: #EB85C5; $base-400: #DA58AA; $base-500: #C0358D; $base-600: #92306E; $base-700: #672850; $base-800: #431D36; $base-900: #291421; $base-hover: #AC1474; $base-subtle: #EFBEDD;
{
"color": {
"base": {
"value": "#D61990",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F9",
"type": "color"
},
"100": {
"value": "#FCDAEF",
"type": "color"
},
"200": {
"value": "#F6B6DF",
"type": "color"
},
"300": {
"value": "#EB85C5",
"type": "color"
},
"400": {
"value": "#DA58AA",
"type": "color"
},
"500": {
"value": "#C0358D",
"type": "color"
},
"600": {
"value": "#92306E",
"type": "color"
},
"700": {
"value": "#672850",
"type": "color"
},
"800": {
"value": "#431D36",
"type": "color"
},
"900": {
"value": "#291421",
"type": "color"
}
}
}
}