What color is #D70985?

#D70985 is a medium, vivid pink. In RGB it is rgb(215, 9, 133), and in HSL hsl(324, 92%, 44%).

Is #D70985 accessible as text?

On white, #D70985 has a contrast ratio of 4.92:1 (passes WCAG AA for body text); on black it is 4.27:1 (fails). For text placed on #D70985, use white for the best readability.

What is the closest Tailwind color to #D70985?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #D70985?

#D70985 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #09D75C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D70985 below.

Is #D70985 good for buttons?

#D70985 works well for buttons and highlights, but use white text on #D70985 — black text only reaches 4.27:1, below the 4.5:1 needed for normal-size labels.

Is #D70985 the same as CSS mediumvioletred?

No — #D70985 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#D70985 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D70985

Not just a swatch — here's how #D70985 works with other colors. Named schemes with #D70985 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #D70985 Secondary #E86D5D Accent #EE993C Anchor #5B3A53 Surface #F5E8D7

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #D70985 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C4 Secondary #332B2E

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #D70985 Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #D70985 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D70985 Secondary #CD8FA8 Support #9C9087 Ink #17140F

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D70985 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 77/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 46/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 18/100

Very low

Clean and current — no dusty, aged cast.

Luxury 42/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 91/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 67/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 74/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D70985

For UI

For branding

For interior

For fashion

People also use #D70985 with

Electric Purple Rosso Corsa Emerald Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.9:1. Use

Subtle surface Use #F5D0E6 for cards and hover fills. Tint 80

Avoid beside #D70940 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D70985 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D70985;
  --color-base-rgb: 215 9 133;
  --color-base-oklch: oklch(57.8% 0.235 353.2);
  --color-50: #FEF0F9;
  --color-100: #FDD8EE;
  --color-200: #FCB1DE;
  --color-300: #F37CC3;
  --color-400: #E54DA8;
  --color-500: #CB298B;
  --color-600: #9A286C;
  --color-700: #6D224F;
  --color-800: #471A35;
  --color-900: #2B1221;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  medium-violet-red: {
    50: '#FEF0F9',
    100: '#FDD8EE',
    200: '#FCB1DE',
    300: '#F37CC3',
    400: '#E54DA8',
    500: '#CB298B',
    600: '#9A286C',
    700: '#6D224F',
    800: '#471A35',
    900: '#2B1221',
  },
}

$base: #D70985;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8EE;
$base-200: #FCB1DE;
$base-300: #F37CC3;
$base-400: #E54DA8;
$base-500: #CB298B;
$base-600: #9A286C;
$base-700: #6D224F;
$base-800: #471A35;
$base-900: #2B1221;
$base-hover: #AC076A;
$base-subtle: #F2B6DA;

{
    "color": {
        "base": {
            "value": "#D70985",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EE",
                "type": "color"
            },
            "200": {
                "value": "#FCB1DE",
                "type": "color"
            },
            "300": {
                "value": "#F37CC3",
                "type": "color"
            },
            "400": {
                "value": "#E54DA8",
                "type": "color"
            },
            "500": {
                "value": "#CB298B",
                "type": "color"
            },
            "600": {
                "value": "#9A286C",
                "type": "color"
            },
            "700": {
                "value": "#6D224F",
                "type": "color"
            },
            "800": {
                "value": "#471A35",
                "type": "color"
            },
            "900": {
                "value": "#2B1221",
                "type": "color"
            }
        }
    }
}

Palettes built on #D70985

Color Lab

Pairs with #D70985

UI roles & guardrails

In real applications

Scales

Every model

Export