#D71B59 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #D71B59 works with other colors. Named schemes with #D71B59 in its natural role, and a note on why the supporting colors balance it.
Ruby Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Ruby Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ruby Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ruby Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ruby Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ruby Red carrying the quiet middle.
How #D71B59 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #D71B59 at work across the surfaces designers actually ship.
:root {
--color-base: #D71B59;
--color-base-rgb: 215 27 89;
--color-base-oklch: oklch(57.0% 0.216 10.3);
--color-50: #FEF1F5;
--color-100: #FBDAE5;
--color-200: #F6B6CC;
--color-300: #EA85A7;
--color-400: #DA5883;
--color-500: #BF3664;
--color-600: #913051;
--color-700: #67283D;
--color-800: #431E2A;
--color-900: #29141B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ruby-red: {
50: '#FEF1F5',
100: '#FBDAE5',
200: '#F6B6CC',
300: '#EA85A7',
400: '#DA5883',
500: '#BF3664',
600: '#913051',
700: '#67283D',
800: '#431E2A',
900: '#29141B',
},
}
$base: #D71B59; $base-ink: #FFFFFF; $base-50: #FEF1F5; $base-100: #FBDAE5; $base-200: #F6B6CC; $base-300: #EA85A7; $base-400: #DA5883; $base-500: #BF3664; $base-600: #913051; $base-700: #67283D; $base-800: #431E2A; $base-900: #29141B; $base-hover: #AB1547; $base-subtle: #EEBECE;
{
"color": {
"base": {
"value": "#D71B59",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F5",
"type": "color"
},
"100": {
"value": "#FBDAE5",
"type": "color"
},
"200": {
"value": "#F6B6CC",
"type": "color"
},
"300": {
"value": "#EA85A7",
"type": "color"
},
"400": {
"value": "#DA5883",
"type": "color"
},
"500": {
"value": "#BF3664",
"type": "color"
},
"600": {
"value": "#913051",
"type": "color"
},
"700": {
"value": "#67283D",
"type": "color"
},
"800": {
"value": "#431E2A",
"type": "color"
},
"900": {
"value": "#29141B",
"type": "color"
}
}
}
}