#D71EA0 is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #D71EA0 works with other colors. Named schemes with #D71EA0 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #D71EA0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #D71EA0 at work across the surfaces designers actually ship.
:root {
--color-base: #D71EA0;
--color-base-rgb: 215 30 160;
--color-base-oklch: oklch(59.6% 0.239 344.4);
--color-50: #FEF1FA;
--color-100: #FBDAF1;
--color-200: #F5B7E3;
--color-300: #E987CB;
--color-400: #D85AB2;
--color-500: #BD3795;
--color-600: #903274;
--color-700: #662954;
--color-800: #431E38;
--color-900: #291423;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF1FA',
100: '#FBDAF1',
200: '#F5B7E3',
300: '#E987CB',
400: '#D85AB2',
500: '#BD3795',
600: '#903274',
700: '#662954',
800: '#431E38',
900: '#291423',
},
}
$base: #D71EA0; $base-ink: #141310; $base-50: #FEF1FA; $base-100: #FBDAF1; $base-200: #F5B7E3; $base-300: #E987CB; $base-400: #D85AB2; $base-500: #BD3795; $base-600: #903274; $base-700: #662954; $base-800: #431E38; $base-900: #291423; $base-hover: #AC1880; $base-subtle: #EEC0E0;
{
"color": {
"base": {
"value": "#D71EA0",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1FA",
"type": "color"
},
"100": {
"value": "#FBDAF1",
"type": "color"
},
"200": {
"value": "#F5B7E3",
"type": "color"
},
"300": {
"value": "#E987CB",
"type": "color"
},
"400": {
"value": "#D85AB2",
"type": "color"
},
"500": {
"value": "#BD3795",
"type": "color"
},
"600": {
"value": "#903274",
"type": "color"
},
"700": {
"value": "#662954",
"type": "color"
},
"800": {
"value": "#431E38",
"type": "color"
},
"900": {
"value": "#291423",
"type": "color"
}
}
}
}