What color is #D7271D?

#D7271D is a medium, vivid red. In RGB it is rgb(215, 39, 29), and in HSL hsl(3, 76%, 48%).

Is #D7271D accessible as text?

On white, #D7271D has a contrast ratio of 5.00:1 (passes WCAG AA for body text); on black it is 4.20:1 (fails). For text placed on #D7271D, use white for the best readability.

What is the closest Tailwind color to #D7271D?

The nearest Tailwind CSS token is red-600 (#E7000B).

What colors go well with #D7271D?

#D7271D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1DCED7. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D7271D below.

Is #D7271D good for buttons?

#D7271D works well for buttons and highlights, but use white text on #D7271D — black text only reaches 4.20:1, below the 4.5:1 needed for normal-size labels.

Is #D7271D the same as CSS crimson?

No — #D7271D is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#D7271D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D7271D

Not just a swatch — here's how #D7271D works with other colors. Named schemes with #D7271D in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #D7271D Secondary #E76F53 Accent #EA9C35 Anchor #5C3950 Surface #F4E8D6

Fire Engine Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #D7271D Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Fire Engine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #D7271D Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Fire Engine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #D7271D Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2D

Fire Engine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D7271D Secondary #CB9086 Support #9B9186 Ink #17140F

Fire Engine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fire Engine Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D7271D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 97/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 47/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 24/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 33/100

Low

A faint retro warmth without tipping into sepia.

Luxury 45/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 81/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 80/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D7271D

For UI

For branding

For interior

For fashion

People also use #D7271D with

Deep Pink Caramel Robin Egg Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.0:1. Use

Subtle surface Use #F3D7D6 for cards and hover fills. Tint 80

Avoid beside #D7651D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D7271D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D7271D;
  --color-base-rgb: 215 39 29;
  --color-base-oklch: oklch(56.8% 0.211 29.1);
  --color-50: #FEF2F1;
  --color-100: #FBDCDA;
  --color-200: #F5BAB7;
  --color-300: #E98B87;
  --color-400: #D8605A;
  --color-500: #BD3E37;
  --color-600: #903632;
  --color-700: #662C29;
  --color-800: #43201E;
  --color-900: #291514;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fire-engine-red: {
    50: '#FEF2F1',
    100: '#FBDCDA',
    200: '#F5BAB7',
    300: '#E98B87',
    400: '#D8605A',
    500: '#BD3E37',
    600: '#903632',
    700: '#662C29',
    800: '#43201E',
    900: '#291514',
  },
}

$base: #D7271D;
$base-ink: #FFFFFF;
$base-50: #FEF2F1;
$base-100: #FBDCDA;
$base-200: #F5BAB7;
$base-300: #E98B87;
$base-400: #D8605A;
$base-500: #BD3E37;
$base-600: #903632;
$base-700: #662C29;
$base-800: #43201E;
$base-900: #291514;
$base-hover: #AC1F18;
$base-subtle: #EEC3C0;

{
    "color": {
        "base": {
            "value": "#D7271D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF2F1",
                "type": "color"
            },
            "100": {
                "value": "#FBDCDA",
                "type": "color"
            },
            "200": {
                "value": "#F5BAB7",
                "type": "color"
            },
            "300": {
                "value": "#E98B87",
                "type": "color"
            },
            "400": {
                "value": "#D8605A",
                "type": "color"
            },
            "500": {
                "value": "#BD3E37",
                "type": "color"
            },
            "600": {
                "value": "#903632",
                "type": "color"
            },
            "700": {
                "value": "#662C29",
                "type": "color"
            },
            "800": {
                "value": "#43201E",
                "type": "color"
            },
            "900": {
                "value": "#291514",
                "type": "color"
            }
        }
    }
}