Nearest named color: Electric Purple
#D72CFE
#D72CFE
Nearest named
Electric Purple
Family
Purple
Lightness
65.5%
Chroma
0.293
Hue angle
318.8°
Temperature
Neutral-leaning
Contrast on white
3.70:1 · AA Large
Contrast on black
5.03:1 · AA
Web-safe
#CC33FF
CSS oklch()
66% 0.29 319

#D72CFE is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It is too muted to lead as a primary accent and sits well as a supporting tone.

Palettes built on #D72CFE

Not just a swatch — here's how #D72CFE works with other colors. Named schemes with #D72CFE in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.

Japanese Sand Base · 5 colors

Electric Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #D72CFE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 28/100
Low
Firm and assertive — carries weight and contrast.
Depth 39/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 0/100
Very low
Clean and current — no dusty, aged cast.
Luxury 33/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 100/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 30/100
Low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 22/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 67/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #D72CFE

For UI
For branding
For interior
For fashion
People also use #D72CFE with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.0:1. Use
Subtle surface Use #F3DAF9 for cards and hover fills. Tint 80
Avoid beside #FE2ADE — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D72CFE at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #D72CFE;
  --color-base-rgb: 215 44 254;
  --color-base-oklch: oklch(65.5% 0.293 318.8);
  --color-50: #FCF0FE;
  --color-100: #F6D8FD;
  --color-200: #EEB1FC;
  --color-300: #E078F7;
  --color-400: #CD47EB;
  --color-500: #B223D2;
  --color-600: #88239F;
  --color-700: #611F6F;
  --color-800: #401948;
  --color-900: #27112C;
  --color-on-base: #141310;
}