What color is #D72E63?

#D72E63 is a medium rose. In RGB it is rgb(215, 46, 99), and in HSL hsl(341, 68%, 51%).

Is #D72E63 accessible as text?

On white, #D72E63 has a contrast ratio of 4.71:1 (passes WCAG AA for body text); on black it is 4.46:1 (fails). For text placed on #D72E63, use white for the best readability.

What is the closest Tailwind color to #D72E63?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #D72E63?

#D72E63 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2DD7A1. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D72E63 below.

Is #D72E63 good for buttons?

#D72E63 works well for buttons and highlights, but use white text on #D72E63 — black text only reaches 4.46:1, below the 4.5:1 needed for normal-size labels.

Is #D72E63 the same as CSS crimson?

No — #D72E63 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#D72E63 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D72E63

Not just a swatch — here's how #D72E63 works with other colors. Named schemes with #D72E63 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #D72E63 Secondary #E86E59 Accent #ED9A39 Anchor #5B3A52 Surface #F5E8D6

Cerise glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #D72E63 Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cerise sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #D72E63 Anchor #3B2A21 Surface #F1E2D1 Accent #989563 Secondary #3C3833

Cerise anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #D72E63 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cerise plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D72E63 Secondary #CE939D Support #9B9087 Ink #17140F

Cerise is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerise carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D72E63 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 87/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 45/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 14/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 34/100

Low

A faint retro warmth without tipping into sepia.

Luxury 44/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 79/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 81/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D72E63

For UI

For branding

For interior

For fashion

People also use #D72E63 with

Orchid Cinnabar Medium Aquamarine Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.7:1. Use

Subtle surface Use #F2DAE2 for cards and hover fills. Tint 80

Avoid beside #D7302D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D72E63 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D72E63;
  --color-base-rgb: 215 46 99;
  --color-base-oklch: oklch(58.4% 0.205 8.4);
  --color-50: #FDF2F5;
  --color-100: #F9DCE5;
  --color-200: #F2BBCC;
  --color-300: #E38CA8;
  --color-400: #D16184;
  --color-500: #B63F64;
  --color-600: #8B3751;
  --color-700: #632C3D;
  --color-800: #41202A;
  --color-900: #28151B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cerise: {
    50: '#FDF2F5',
    100: '#F9DCE5',
    200: '#F2BBCC',
    300: '#E38CA8',
    400: '#D16184',
    500: '#B63F64',
    600: '#8B3751',
    700: '#632C3D',
    800: '#41202A',
    900: '#28151B',
  },
}

$base: #D72E63;
$base-ink: #FFFFFF;
$base-50: #FDF2F5;
$base-100: #F9DCE5;
$base-200: #F2BBCC;
$base-300: #E38CA8;
$base-400: #D16184;
$base-500: #B63F64;
$base-600: #8B3751;
$base-700: #632C3D;
$base-800: #41202A;
$base-900: #28151B;
$base-hover: #AF214E;
$base-subtle: #EDC6D2;

{
    "color": {
        "base": {
            "value": "#D72E63",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F5",
                "type": "color"
            },
            "100": {
                "value": "#F9DCE5",
                "type": "color"
            },
            "200": {
                "value": "#F2BBCC",
                "type": "color"
            },
            "300": {
                "value": "#E38CA8",
                "type": "color"
            },
            "400": {
                "value": "#D16184",
                "type": "color"
            },
            "500": {
                "value": "#B63F64",
                "type": "color"
            },
            "600": {
                "value": "#8B3751",
                "type": "color"
            },
            "700": {
                "value": "#632C3D",
                "type": "color"
            },
            "800": {
                "value": "#41202A",
                "type": "color"
            },
            "900": {
                "value": "#28151B",
                "type": "color"
            }
        }
    }
}