Nearest named color: Heliotrope
#D74DFA
#D74DFA
Nearest named
Heliotrope
Family
Purple
Lightness
67.7%
Chroma
0.260
Hue angle
318.7°
Temperature
Neutral-leaning
Contrast on white
3.32:1 · AA Large
Contrast on black
5.60:1 · AA
Web-safe
#CC66FF
CSS oklch()
68% 0.26 319

#D74DFA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #D74DFA

Not just a swatch — here's how #D74DFA works with other colors. Named schemes with #D74DFA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.

Japanese Sand Base · 5 colors

Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #D74DFA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 33/100
Low
Middle-weight — neither delicate nor heavy.
Depth 36/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 5/100
Very low
Clean and current — no dusty, aged cast.
Luxury 33/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 100/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 39/100
Low
Workable accent with care around contrast.
Surface fit 24/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 70/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D74DFA

For UI
For branding
For interior
For fashion
People also use #D74DFA with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.6:1. Use
Subtle surface Use #F4E0F9 for cards and hover fills. Tint 80
Avoid beside #FA4CE3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D74DFA at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #D74DFA;
  --color-base-rgb: 215 77 250;
  --color-base-oklch: oklch(67.7% 0.260 318.7);
  --color-50: #FCF0FE;
  --color-100: #F6D8FD;
  --color-200: #EDB1FC;
  --color-300: #DC7AF5;
  --color-400: #C84AE8;
  --color-500: #AD27CE;
  --color-600: #84269C;
  --color-700: #5E216E;
  --color-800: #3E1A47;
  --color-900: #26122B;
  --color-on-base: #141310;
}