What color is #D77243?

#D77243 is a warm, earthy red-orange. In RGB it is rgb(215, 114, 67), and in HSL hsl(19, 65%, 55%).

Is #D77243 accessible as text?

On white, #D77243 has a contrast ratio of 3.29:1 (fails WCAG AA for body text); on black it is 6.38:1 (passes). For text placed on #D77243, use black for the best readability.

What is the closest Tailwind color to #D77243?

The nearest Tailwind CSS token is amber-600 (#E17100).

What colors go well with #D77243?

#D77243 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #42A8D7. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D77243 below.

Is #D77243 good for buttons?

#D77243 works well for buttons and highlights, but use black text on #D77243 — white text only reaches 3.29:1, below the 4.5:1 needed for normal-size labels.

Is #D77243 the same as CSS chocolate?

No — #D77243 is not the CSS named color chocolate, but chocolate (#D2691E) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#D77243 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D77243

Not just a swatch — here's how #D77243 works with other colors. Named schemes with #D77243 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #D77243 Secondary #B66421 Accent #757844 Surface #F4ECDD Anchor #3B2A20

This palette keeps Chocolate as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Center #D77243 Surface #E2CEA8 Secondary #B17A56 Accent #96976E Anchor #3E2C20

Chocolate holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Lead #D77243 Accent #ACC3B4 Surface #E6D7BE Secondary #9AA09E Anchor #29314B

Chocolate opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Base #D77243 Surface #F0E9DC Highlight #F6F1E7 Secondary #BAAE9F Ink #2B2723

Chocolate sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D77243 Secondary #DAB4A4 Support #9B9186 Ink #17140F

Chocolate is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Chocolate carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D77243 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 49/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 35/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 100/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 60/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 54/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 75/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D77243

For UI

For branding

For interior

For fashion

People also use #D77243 with

Blush Pink Saffron Carolina Blue Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.6:1. Use

Subtle surface Use #F3E4DD for cards and hover fills. Tint 80

Avoid beside #D7A342 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D77243 at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D77243;
  --color-base-rgb: 215 114 67;
  --color-base-oklch: oklch(65.9% 0.141 44.4);
  --color-50: #FDF5F2;
  --color-100: #F9E5DD;
  --color-200: #F1CDBC;
  --color-300: #E2A88E;
  --color-400: #CF8563;
  --color-500: #B46541;
  --color-600: #895238;
  --color-700: #623E2D;
  --color-800: #402B21;
  --color-900: #271B16;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  chocolate: {
    50: '#FDF5F2',
    100: '#F9E5DD',
    200: '#F1CDBC',
    300: '#E2A88E',
    400: '#CF8563',
    500: '#B46541',
    600: '#895238',
    700: '#623E2D',
    800: '#402B21',
    900: '#271B16',
  },
}

$base: #D77243;
$base-ink: #141310;
$base-50: #FDF5F2;
$base-100: #F9E5DD;
$base-200: #F1CDBC;
$base-300: #E2A88E;
$base-400: #CF8563;
$base-500: #B46541;
$base-600: #895238;
$base-700: #623E2D;
$base-800: #402B21;
$base-900: #271B16;
$base-hover: #B95527;
$base-subtle: #EED6CC;

{
    "color": {
        "base": {
            "value": "#D77243",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF5F2",
                "type": "color"
            },
            "100": {
                "value": "#F9E5DD",
                "type": "color"
            },
            "200": {
                "value": "#F1CDBC",
                "type": "color"
            },
            "300": {
                "value": "#E2A88E",
                "type": "color"
            },
            "400": {
                "value": "#CF8563",
                "type": "color"
            },
            "500": {
                "value": "#B46541",
                "type": "color"
            },
            "600": {
                "value": "#895238",
                "type": "color"
            },
            "700": {
                "value": "#623E2D",
                "type": "color"
            },
            "800": {
                "value": "#402B21",
                "type": "color"
            },
            "900": {
                "value": "#271B16",
                "type": "color"
            }
        }
    }
}

Palettes built on #D77243

Color Lab

Pairs with #D77243

UI roles & guardrails

In real applications

Scales

Every model

Export