What color is #D91C2F?

#D91C2F is a medium, vivid red. In RGB it is rgb(217, 28, 47), and in HSL hsl(354, 77%, 48%).

Is #D91C2F accessible as text?

On white, #D91C2F has a contrast ratio of 5.05:1 (passes WCAG AA for body text); on black it is 4.16:1 (fails). For text placed on #D91C2F, use white for the best readability.

What is the closest Tailwind color to #D91C2F?

The nearest Tailwind CSS token is red-600 (#E7000B).

What colors go well with #D91C2F?

#D91C2F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1CD9C6. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D91C2F below.

Is #D91C2F good for buttons?

#D91C2F works well for buttons and highlights, but use white text on #D91C2F — black text only reaches 4.16:1, below the 4.5:1 needed for normal-size labels.

Is #D91C2F the same as CSS crimson?

No — #D91C2F is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#D91C2F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D91C2F

Not just a swatch — here's how #D91C2F works with other colors. Named schemes with #D91C2F in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #D91C2F Secondary #E76E54 Accent #EB9B36 Anchor #5C3951 Surface #F5E8D6

Crimson glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #D91C2F Anchor #3A2A21 Surface #F0E2D0 Accent #979664 Secondary #3C3833

Crimson anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #D91C2F Secondary #7B4928 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Crimson plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #D91C2F Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Crimson sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D91C2F Secondary #CC8E8A Support #9B9186 Ink #17140F

Crimson is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Crimson carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D91C2F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 95/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 47/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 18/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 44/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 84/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 77/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D91C2F

For UI

For branding

For interior

For fashion

People also use #D91C2F with

Deep Pink Ochre Medium Turquoise Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.1:1. Use

Subtle surface Use #F3D6D9 for cards and hover fills. Tint 80

Avoid beside #D9481C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D91C2F at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D91C2F;
  --color-base-rgb: 217 28 47;
  --color-base-oklch: oklch(56.7% 0.217 24.1);
  --color-50: #FEF1F2;
  --color-100: #FBDADD;
  --color-200: #F5B7BD;
  --color-300: #E98690;
  --color-400: #D95966;
  --color-500: #BE3744;
  --color-600: #91313B;
  --color-700: #66282F;
  --color-800: #431E22;
  --color-900: #291416;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  crimson: {
    50: '#FEF1F2',
    100: '#FBDADD',
    200: '#F5B7BD',
    300: '#E98690',
    400: '#D95966',
    500: '#BE3744',
    600: '#91313B',
    700: '#66282F',
    800: '#431E22',
    900: '#291416',
  },
}

$base: #D91C2F;
$base-ink: #FFFFFF;
$base-50: #FEF1F2;
$base-100: #FBDADD;
$base-200: #F5B7BD;
$base-300: #E98690;
$base-400: #D95966;
$base-500: #BE3744;
$base-600: #91313B;
$base-700: #66282F;
$base-800: #431E22;
$base-900: #291416;
$base-hover: #AD1726;
$base-subtle: #EEC0C5;

{
    "color": {
        "base": {
            "value": "#D91C2F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F2",
                "type": "color"
            },
            "100": {
                "value": "#FBDADD",
                "type": "color"
            },
            "200": {
                "value": "#F5B7BD",
                "type": "color"
            },
            "300": {
                "value": "#E98690",
                "type": "color"
            },
            "400": {
                "value": "#D95966",
                "type": "color"
            },
            "500": {
                "value": "#BE3744",
                "type": "color"
            },
            "600": {
                "value": "#91313B",
                "type": "color"
            },
            "700": {
                "value": "#66282F",
                "type": "color"
            },
            "800": {
                "value": "#431E22",
                "type": "color"
            },
            "900": {
                "value": "#291416",
                "type": "color"
            }
        }
    }
}