Nearest named color: Crimson
#D93041
#D93041
Nearest named
Crimson
Family
Red
Lightness
58.2%
Chroma
0.203
Hue angle
21.5°
Temperature
Warm
Contrast on white
4.72:1 · AA
Contrast on black
3.94:1 · AA Large
Web-safe
#CC3333
CSS oklch()
58% 0.20 21

#D93041 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #D93041

Not just a swatch — here's how #D93041 works with other colors. Named schemes with #D93041 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Crimson glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Crimson anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Crimson plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Crimson sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Crimson is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Crimson carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D93041 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 94/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 36/100
Low
Middle-weight — neither delicate nor heavy.
Depth 45/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 25/100
Low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 35/100
Low
A faint retro warmth without tipping into sepia.
Luxury 44/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 79/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 81/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D93041

For UI
For branding
For interior
For fashion
People also use #D93041 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.7:1. Use
Subtle surface Use #F3DADD for cards and hover fills. Tint 80
Avoid beside #D95830 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D93041 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #D93041;
  --color-base-rgb: 217 48 65;
  --color-base-oklch: oklch(58.2% 0.203 21.5);
  --color-50: #FDF2F3;
  --color-100: #F9DCDF;
  --color-200: #F2BAC0;
  --color-300: #E48B94;
  --color-400: #D2606B;
  --color-500: #B73E4A;
  --color-600: #8C363F;
  --color-700: #632C31;
  --color-800: #412023;
  --color-900: #281517;
  --color-on-base: #FFFFFF;
}