Nearest named color: Indian Red
#D95959
#D95959
Nearest named
Indian Red
Family
Red
Lightness
62.9%
Chroma
0.162
Hue angle
22.9°
Temperature
Warm
Contrast on white
3.80:1 · AA Large
Contrast on black
4.89:1 · AA
Web-safe
#CC6666
CSS oklch()
63% 0.16 23

#D95959 is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #D95959

Not just a swatch — here's how #D95959 works with other colors. Named schemes with #D95959 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Indian Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Indian Red holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Indian Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Indian Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Indian Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indian Red carrying the quiet middle.

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Color Lab

How #D95959 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 93/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 44/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 39/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 60/100
High
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 52/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 42/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 62/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 83/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 20/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 82/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D95959

For UI
For branding
For interior
For fashion
People also use #D95959 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.9:1. Use
Subtle surface Use #F4E1E1 for cards and hover fills. Tint 80
Avoid beside #D98459 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D95959 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #D95959;
  --color-base-rgb: 217 89 89;
  --color-base-oklch: oklch(62.9% 0.162 22.9);
  --color-50: #FDF2F2;
  --color-100: #F8DDDD;
  --color-200: #F0BDBD;
  --color-300: #E08F8F;
  --color-400: #CD6565;
  --color-500: #B24343;
  --color-600: #883A3A;
  --color-700: #612E2E;
  --color-800: #402121;
  --color-900: #271616;
  --color-on-base: #141310;
}