Nearest named color: Chocolate
#D9610B
#D9610B
Nearest named
Chocolate
Family
Orange
Lightness
63.2%
Chroma
0.171
Hue angle
47.2°
Temperature
Warm
Contrast on white
3.71:1 · AA Large
Contrast on black
5.01:1 · AA
Web-safe
#CC6600
CSS oklch()
63% 0.17 47

#D9610B is a mid-toned, warm amber. On the Color Lab it reads organic and grounded, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #D9610B

Not just a swatch — here's how #D9610B works with other colors. Named schemes with #D9610B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Chocolate as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Chocolate holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Chocolate opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Chocolate sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Chocolate is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Chocolate carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D9610B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 100/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 43/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 39/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 71/100
High
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 49/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 42/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 66/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 81/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 20/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 81/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D9610B

For UI
For branding
For interior
For fashion
People also use #D9610B with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.0:1. Use
Subtle surface Use #F5E0D1 for cards and hover fills. Tint 80
Avoid beside #DAA60B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D9610B at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #D9610B;
  --color-base-rgb: 217 97 11;
  --color-base-oklch: oklch(63.2% 0.171 47.2);
  --color-50: #FEF6F0;
  --color-100: #FDE7D8;
  --color-200: #FBD0B2;
  --color-300: #F2AE7E;
  --color-400: #E38D4F;
  --color-500: #CA6D2B;
  --color-600: #995829;
  --color-700: #6C4123;
  --color-800: #462D1B;
  --color-900: #2B1D12;
  --color-on-base: #141310;
}