Nearest named color: Electric Purple
#DA0ADE
#DA0ADE
Nearest named
Electric Purple
Family
Purple
Lightness
62.7%
Chroma
0.287
Hue angle
327.4°
Temperature
Neutral-leaning
Contrast on white
4.13:1 · AA Large
Contrast on black
4.49:1 · AA Large
Web-safe
#CC00CC
CSS oklch()
63% 0.29 327

#DA0ADE is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #DA0ADE

Not just a swatch — here's how #DA0ADE works with other colors. Named schemes with #DA0ADE in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Electric Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Electric Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.

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Color Lab

How #DA0ADE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 28/100
Low
Firm and assertive — carries weight and contrast.
Depth 42/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 0/100
Very low
Clean and current — no dusty, aged cast.
Luxury 36/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 100/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 36/100
Low
Workable accent with care around contrast.
Surface fit 20/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 68/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #DA0ADE

For UI
For branding
For interior
For fashion
People also use #DA0ADE with

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.5:1. Use
Subtle surface Use #F5D1F5 for cards and hover fills. Tint 80
Avoid beside #DB0A99 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #DA0ADE at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #DA0ADE;
  --color-base-rgb: 218 10 222;
  --color-base-oklch: oklch(62.7% 0.287 327.4);
  --color-50: #FEF0FE;
  --color-100: #FDD8FD;
  --color-200: #FAB1FB;
  --color-300: #F07DF2;
  --color-400: #E24EE4;
  --color-500: #C82ACB;
  --color-600: #98289A;
  --color-700: #6B236C;
  --color-800: #461B46;
  --color-900: #2B122B;
  --color-on-base: #141310;
}