#DA1194 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #DA1194 works with other colors. Named schemes with #DA1194 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #DA1194 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #DA1194 at work across the surfaces designers actually ship.
:root {
--color-base: #DA1194;
--color-base-rgb: 218 17 148;
--color-base-oklch: oklch(59.1% 0.241 348.9);
--color-50: #FEF0F9;
--color-100: #FDD8F0;
--color-200: #F9B3E1;
--color-300: #EF80C8;
--color-400: #E052AE;
--color-500: #C62F91;
--color-600: #962B71;
--color-700: #6A2552;
--color-800: #451C37;
--color-900: #2A1322;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF0F9',
100: '#FDD8F0',
200: '#F9B3E1',
300: '#EF80C8',
400: '#E052AE',
500: '#C62F91',
600: '#962B71',
700: '#6A2552',
800: '#451C37',
900: '#2A1322',
},
}
$base: #DA1194; $base-ink: #FFFFFF; $base-50: #FEF0F9; $base-100: #FDD8F0; $base-200: #F9B3E1; $base-300: #EF80C8; $base-400: #E052AE; $base-500: #C62F91; $base-600: #962B71; $base-700: #6A2552; $base-800: #451C37; $base-900: #2A1322; $base-hover: #AF0D76; $base-subtle: #F1BBDE;
{
"color": {
"base": {
"value": "#DA1194",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F9",
"type": "color"
},
"100": {
"value": "#FDD8F0",
"type": "color"
},
"200": {
"value": "#F9B3E1",
"type": "color"
},
"300": {
"value": "#EF80C8",
"type": "color"
},
"400": {
"value": "#E052AE",
"type": "color"
},
"500": {
"value": "#C62F91",
"type": "color"
},
"600": {
"value": "#962B71",
"type": "color"
},
"700": {
"value": "#6A2552",
"type": "color"
},
"800": {
"value": "#451C37",
"type": "color"
},
"900": {
"value": "#2A1322",
"type": "color"
}
}
}
}