#DA149F is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #DA149F works with other colors. Named schemes with #DA149F in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #DA149F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #DA149F at work across the surfaces designers actually ship.
:root {
--color-base: #DA149F;
--color-base-rgb: 218 20 159;
--color-base-oklch: oklch(59.7% 0.246 345.3);
--color-50: #FEF0FA;
--color-100: #FDD9F2;
--color-200: #F8B4E4;
--color-300: #ED82CD;
--color-400: #DE54B4;
--color-500: #C33198;
--color-600: #952D76;
--color-700: #692655;
--color-800: #441C38;
--color-900: #2A1323;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF0FA',
100: '#FDD9F2',
200: '#F8B4E4',
300: '#ED82CD',
400: '#DE54B4',
500: '#C33198',
600: '#952D76',
700: '#692655',
800: '#441C38',
900: '#2A1323',
},
}
$base: #DA149F; $base-ink: #FFFFFF; $base-50: #FEF0FA; $base-100: #FDD9F2; $base-200: #F8B4E4; $base-300: #ED82CD; $base-400: #DE54B4; $base-500: #C33198; $base-600: #952D76; $base-700: #692655; $base-800: #441C38; $base-900: #2A1323; $base-hover: #AF1080; $base-subtle: #F0BDE1;
{
"color": {
"base": {
"value": "#DA149F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FA",
"type": "color"
},
"100": {
"value": "#FDD9F2",
"type": "color"
},
"200": {
"value": "#F8B4E4",
"type": "color"
},
"300": {
"value": "#ED82CD",
"type": "color"
},
"400": {
"value": "#DE54B4",
"type": "color"
},
"500": {
"value": "#C33198",
"type": "color"
},
"600": {
"value": "#952D76",
"type": "color"
},
"700": {
"value": "#692655",
"type": "color"
},
"800": {
"value": "#441C38",
"type": "color"
},
"900": {
"value": "#2A1323",
"type": "color"
}
}
}
}