#DA1AEB is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #DA1AEB works with other colors. Named schemes with #DA1AEB in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #DA1AEB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #DA1AEB at work across the surfaces designers actually ship.
:root {
--color-base: #DA1AEB;
--color-base-rgb: 218 26 235;
--color-base-oklch: oklch(64.0% 0.290 324.2);
--color-50: #FDF0FE;
--color-100: #FAD8FD;
--color-200: #F3B4F8;
--color-300: #E581EE;
--color-400: #D353DF;
--color-500: #B830C4;
--color-600: #8C2D95;
--color-700: #642569;
--color-800: #411C45;
--color-900: #28132A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FDF0FE',
100: '#FAD8FD',
200: '#F3B4F8',
300: '#E581EE',
400: '#D353DF',
500: '#B830C4',
600: '#8C2D95',
700: '#642569',
800: '#411C45',
900: '#28132A',
},
}
$base: #DA1AEB; $base-ink: #141310; $base-50: #FDF0FE; $base-100: #FAD8FD; $base-200: #F3B4F8; $base-300: #E581EE; $base-400: #D353DF; $base-500: #B830C4; $base-600: #8C2D95; $base-700: #642569; $base-800: #411C45; $base-900: #28132A; $base-hover: #B111BF; $base-subtle: #EDC2F1;
{
"color": {
"base": {
"value": "#DA1AEB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#FAD8FD",
"type": "color"
},
"200": {
"value": "#F3B4F8",
"type": "color"
},
"300": {
"value": "#E581EE",
"type": "color"
},
"400": {
"value": "#D353DF",
"type": "color"
},
"500": {
"value": "#B830C4",
"type": "color"
},
"600": {
"value": "#8C2D95",
"type": "color"
},
"700": {
"value": "#642569",
"type": "color"
},
"800": {
"value": "#411C45",
"type": "color"
},
"900": {
"value": "#28132A",
"type": "color"
}
}
}
}