What color is #DA301A?

#DA301A is a warm, earthy red-orange. In RGB it is rgb(218, 48, 26), and in HSL hsl(7, 79%, 48%).

Is #DA301A accessible as text?

On white, #DA301A has a contrast ratio of 4.75:1 (passes WCAG AA for body text); on black it is 4.42:1 (fails). For text placed on #DA301A, use white for the best readability.

What is the closest Tailwind color to #DA301A?

The nearest Tailwind CSS token is red-600 (#E7000B).

What colors go well with #DA301A?

#DA301A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1AC5DB. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #DA301A below.

Is #DA301A good for buttons?

#DA301A works well for buttons and highlights, but use white text on #DA301A — black text only reaches 4.42:1, below the 4.5:1 needed for normal-size labels.

Is #DA301A the same as CSS crimson?

No — #DA301A is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#DA301A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #DA301A

Not just a swatch — here's how #DA301A works with other colors. Named schemes with #DA301A in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #DA301A Secondary #E76F52 Accent #EA9C34 Anchor #5C3950 Surface #F4E8D6

Vermilion glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #DA301A Anchor #3A2A21 Surface #F0E2D0 Accent #969665 Secondary #3B3833

Vermilion anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #DA301A Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Vermilion plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #DA301A Surface #F3E6D6 Anchor #5F2036 Accent #E6C2C1 Secondary #332B2D

Vermilion sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #DA301A Secondary #CE9489 Support #9B9186 Ink #17140F

Vermilion is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Vermilion carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #DA301A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 97/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 45/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 27/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 33/100

Low

A faint retro warmth without tipping into sepia.

Luxury 44/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 80/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 80/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #DA301A

For UI

For branding

For interior

For fashion

People also use #DA301A with

Razzmatazz Gamboge Lagoon Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.8:1. Use

Subtle surface Use #F4D9D5 for cards and hover fills. Tint 80

Avoid beside #DB711A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #DA301A at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #DA301A;
  --color-base-rgb: 218 48 26;
  --color-base-oklch: oklch(57.9% 0.208 31.0);
  --color-50: #FEF2F1;
  --color-100: #FCDEDA;
  --color-200: #F6BEB6;
  --color-300: #EB9185;
  --color-400: #DA6758;
  --color-500: #C04535;
  --color-600: #923B30;
  --color-700: #672F28;
  --color-800: #43221D;
  --color-900: #291614;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  vermilion: {
    50: '#FEF2F1',
    100: '#FCDEDA',
    200: '#F6BEB6',
    300: '#EB9185',
    400: '#DA6758',
    500: '#C04535',
    600: '#923B30',
    700: '#672F28',
    800: '#43221D',
    900: '#291614',
  },
}

$base: #DA301A;
$base-ink: #FFFFFF;
$base-50: #FEF2F1;
$base-100: #FCDEDA;
$base-200: #F6BEB6;
$base-300: #EB9185;
$base-400: #DA6758;
$base-500: #C04535;
$base-600: #923B30;
$base-700: #672F28;
$base-800: #43221D;
$base-900: #291614;
$base-hover: #AF2715;
$base-subtle: #EFC5BF;

{
    "color": {
        "base": {
            "value": "#DA301A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF2F1",
                "type": "color"
            },
            "100": {
                "value": "#FCDEDA",
                "type": "color"
            },
            "200": {
                "value": "#F6BEB6",
                "type": "color"
            },
            "300": {
                "value": "#EB9185",
                "type": "color"
            },
            "400": {
                "value": "#DA6758",
                "type": "color"
            },
            "500": {
                "value": "#C04535",
                "type": "color"
            },
            "600": {
                "value": "#923B30",
                "type": "color"
            },
            "700": {
                "value": "#672F28",
                "type": "color"
            },
            "800": {
                "value": "#43221D",
                "type": "color"
            },
            "900": {
                "value": "#291614",
                "type": "color"
            }
        }
    }
}