Nearest named color: Orchid
#DA77DF
#DA77DF
Nearest named
Orchid
Family
Purple
Lightness
71.6%
Chroma
0.178
Hue angle
325.5°
Temperature
Neutral-leaning
Contrast on white
2.73:1 · Fail
Contrast on black
6.80:1 · AA
Web-safe
#CC66CC
CSS oklch()
72% 0.18 325

#DA77DF is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.

Palettes built on #DA77DF

Not just a swatch — here's how #DA77DF works with other colors. Named schemes with #DA77DF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Orchid opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Orchid sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.

Tech Product Signal · 5 colors

Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Orchid.

Build a working theme in the generator →

Color Lab

How #DA77DF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 47/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 30/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 32/100
Low
A faint retro warmth without tipping into sepia.
Luxury 33/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 69/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 52/100
Moderate
Workable accent with care around contrast.
Surface fit 28/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 80/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #DA77DF

For UI
For branding
For interior
For fashion
People also use #DA77DF with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.8:1. Use
Subtle surface Use #F5E7F6 for cards and hover fills. Tint 80
Avoid beside #DF77C1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #DA77DF at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #DA77DF;
  --color-base-rgb: 218 119 223;
  --color-base-oklch: oklch(71.6% 0.178 325.5);
  --color-50: #FCF2FD;
  --color-100: #F7DDF8;
  --color-200: #EDBDEF;
  --color-300: #DC90E0;
  --color-400: #C766CC;
  --color-500: #AC44B1;
  --color-600: #843A87;
  --color-700: #5E2E60;
  --color-800: #3E223F;
  --color-900: #261627;
  --color-on-base: #141310;
}