#DA7FFB is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #DA7FFB works with other colors. Named schemes with #DA7FFB in its natural role, and a note on why the supporting colors balance it.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #DA7FFB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #DA7FFB at work across the surfaces designers actually ship.
:root {
--color-base: #DA7FFB;
--color-base-rgb: 218 127 251;
--color-base-oklch: oklch(74.1% 0.193 316.4);
--color-50: #FBF0FE;
--color-100: #F3D8FD;
--color-200: #E8B1FC;
--color-300: #D47BF4;
--color-400: #BD4BE7;
--color-500: #A128CD;
--color-600: #7C269B;
--color-700: #59216D;
--color-800: #3B1A47;
--color-900: #25122B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FBF0FE',
100: '#F3D8FD',
200: '#E8B1FC',
300: '#D47BF4',
400: '#BD4BE7',
500: '#A128CD',
600: '#7C269B',
700: '#59216D',
800: '#3B1A47',
900: '#25122B',
},
}
$base: #DA7FFB; $base-ink: #141310; $base-50: #FBF0FE; $base-100: #F3D8FD; $base-200: #E8B1FC; $base-300: #D47BF4; $base-400: #BD4BE7; $base-500: #A128CD; $base-600: #7C269B; $base-700: #59216D; $base-800: #3B1A47; $base-900: #25122B; $base-hover: #C535F9; $base-subtle: #F2DDF9;
{
"color": {
"base": {
"value": "#DA7FFB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF0FE",
"type": "color"
},
"100": {
"value": "#F3D8FD",
"type": "color"
},
"200": {
"value": "#E8B1FC",
"type": "color"
},
"300": {
"value": "#D47BF4",
"type": "color"
},
"400": {
"value": "#BD4BE7",
"type": "color"
},
"500": {
"value": "#A128CD",
"type": "color"
},
"600": {
"value": "#7C269B",
"type": "color"
},
"700": {
"value": "#59216D",
"type": "color"
},
"800": {
"value": "#3B1A47",
"type": "color"
},
"900": {
"value": "#25122B",
"type": "color"
}
}
}
}