#DB077F is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #DB077F works with other colors. Named schemes with #DB077F in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #DB077F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #DB077F at work across the surfaces designers actually ship.
:root {
--color-base: #DB077F;
--color-base-rgb: 219 7 127;
--color-base-oklch: oklch(58.3% 0.236 356.2);
--color-50: #FEF0F8;
--color-100: #FDD8ED;
--color-200: #FCB1DB;
--color-300: #F47BC0;
--color-400: #E74BA3;
--color-500: #CD2885;
--color-600: #9B2669;
--color-700: #6D214C;
--color-800: #471A33;
--color-900: #2B1220;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF0F8',
100: '#FDD8ED',
200: '#FCB1DB',
300: '#F47BC0',
400: '#E74BA3',
500: '#CD2885',
600: '#9B2669',
700: '#6D214C',
800: '#471A33',
900: '#2B1220',
},
}
$base: #DB077F; $base-ink: #FFFFFF; $base-50: #FEF0F8; $base-100: #FDD8ED; $base-200: #FCB1DB; $base-300: #F47BC0; $base-400: #E74BA3; $base-500: #CD2885; $base-600: #9B2669; $base-700: #6D214C; $base-800: #471A33; $base-900: #2B1220; $base-hover: #AE0565; $base-subtle: #F3B6D8;
{
"color": {
"base": {
"value": "#DB077F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F8",
"type": "color"
},
"100": {
"value": "#FDD8ED",
"type": "color"
},
"200": {
"value": "#FCB1DB",
"type": "color"
},
"300": {
"value": "#F47BC0",
"type": "color"
},
"400": {
"value": "#E74BA3",
"type": "color"
},
"500": {
"value": "#CD2885",
"type": "color"
},
"600": {
"value": "#9B2669",
"type": "color"
},
"700": {
"value": "#6D214C",
"type": "color"
},
"800": {
"value": "#471A33",
"type": "color"
},
"900": {
"value": "#2B1220",
"type": "color"
}
}
}
}