Nearest named color: Terracotta
#DC704C
#DC704C
Nearest named
Terracotta
Family
Orange
Lightness
66.4%
Chroma
0.144
Hue angle
38.9°
Temperature
Warm
Contrast on white
3.25:1 · AA Large
Contrast on black
5.72:1 · AA
Web-safe
#CC6633
CSS oklch()
66% 0.14 39

#DC704C is a mid-toned, warm orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #DC704C

Not just a swatch — here's how #DC704C works with other colors. Named schemes with #DC704C in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Terracotta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Terracotta holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Terracotta opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Terracotta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Terracotta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Terracotta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #DC704C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 49/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 35/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 98/100
Very high
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 58/100
Moderate
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 40/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 56/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 73/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 24/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #DC704C

For UI
For branding
For interior
For fashion
People also use #DC704C with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.7:1. Use
Subtle surface Use #F4E4DF for cards and hover fills. Tint 80
Avoid beside #DCA04C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #DC704C at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #DC704C;
  --color-base-rgb: 220 112 76;
  --color-base-oklch: oklch(66.4% 0.144 38.9);
  --color-50: #FDF5F2;
  --color-100: #F9E3DC;
  --color-200: #F1C9BB;
  --color-300: #E3A28C;
  --color-400: #D07D62;
  --color-500: #B55D3F;
  --color-600: #8B4C37;
  --color-700: #623A2C;
  --color-800: #412820;
  --color-900: #281A16;
  --color-on-base: #141310;
}