What color is #DD278E?

#DD278E is a medium, vivid pink. In RGB it is rgb(221, 39, 142), and in HSL hsl(326, 73%, 51%).

Is #DD278E accessible as text?

On white, #DD278E has a contrast ratio of 4.42:1 (fails WCAG AA for body text); on black it is 4.76:1 (passes). For text placed on #DD278E, use black for the best readability.

What is the closest Tailwind color to #DD278E?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #DD278E?

#DD278E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #27DD76. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #DD278E below.

Is #DD278E good for buttons?

#DD278E works well for buttons and highlights, but use black text on #DD278E — white text only reaches 4.42:1, below the 4.5:1 needed for normal-size labels.

Is #DD278E the same as CSS mediumvioletred?

No — #DD278E is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#DD278E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #DD278E

Not just a swatch — here's how #DD278E works with other colors. Named schemes with #DD278E in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #DD278E Secondary #E86D5D Accent #EF993D Anchor #5B3A53 Surface #F5E8D7

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #DD278E Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #DD278E Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #DD278E Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #DD278E Secondary #D497B1 Support #9C9087 Ink #17140F

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #DD278E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 77/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 43/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 21/100

Low

Clean and current — no dusty, aged cast.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 88/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 67/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #DD278E

For UI

For branding

For interior

For fashion

People also use #DD278E with

Medium Orchid Crimson Shamrock Gainsboro Eggplant

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.4:1. Use

Subtle surface Use #F3D9E8 for cards and hover fills. Tint 80

Avoid beside #DD2751 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #DD278E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #DD278E;
  --color-base-rgb: 221 39 142;
  --color-base-oklch: oklch(60.3% 0.228 352.4);
  --color-50: #FDF1F8;
  --color-100: #FADBED;
  --color-200: #F4B9DA;
  --color-300: #E788BE;
  --color-400: #D55DA1;
  --color-500: #BB3A83;
  --color-600: #8E3367;
  --color-700: #652A4B;
  --color-800: #421F33;
  --color-900: #281520;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-violet-red: {
    50: '#FDF1F8',
    100: '#FADBED',
    200: '#F4B9DA',
    300: '#E788BE',
    400: '#D55DA1',
    500: '#BB3A83',
    600: '#8E3367',
    700: '#652A4B',
    800: '#421F33',
    900: '#281520',
  },
}

$base: #DD278E;
$base-ink: #141310;
$base-50: #FDF1F8;
$base-100: #FADBED;
$base-200: #F4B9DA;
$base-300: #E788BE;
$base-400: #D55DA1;
$base-500: #BB3A83;
$base-600: #8E3367;
$base-700: #652A4B;
$base-800: #421F33;
$base-900: #281520;
$base-hover: #B41C72;
$base-subtle: #EEC5DC;

{
    "color": {
        "base": {
            "value": "#DD278E",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F8",
                "type": "color"
            },
            "100": {
                "value": "#FADBED",
                "type": "color"
            },
            "200": {
                "value": "#F4B9DA",
                "type": "color"
            },
            "300": {
                "value": "#E788BE",
                "type": "color"
            },
            "400": {
                "value": "#D55DA1",
                "type": "color"
            },
            "500": {
                "value": "#BB3A83",
                "type": "color"
            },
            "600": {
                "value": "#8E3367",
                "type": "color"
            },
            "700": {
                "value": "#652A4B",
                "type": "color"
            },
            "800": {
                "value": "#421F33",
                "type": "color"
            },
            "900": {
                "value": "#281520",
                "type": "color"
            }
        }
    }
}