#DD77FC is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #DD77FC works with other colors. Named schemes with #DD77FC in its natural role, and a note on why the supporting colors balance it.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #DD77FC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #DD77FC at work across the surfaces designers actually ship.
:root {
--color-base: #DD77FC;
--color-base-rgb: 221 119 252;
--color-base-oklch: oklch(73.4% 0.208 317.8);
--color-50: #FBF0FE;
--color-100: #F5D8FD;
--color-200: #EAB1FC;
--color-300: #D97AF6;
--color-400: #C34AE8;
--color-500: #A726CF;
--color-600: #81259D;
--color-700: #5C216E;
--color-800: #3D1948;
--color-900: #26122C;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FBF0FE',
100: '#F5D8FD',
200: '#EAB1FC',
300: '#D97AF6',
400: '#C34AE8',
500: '#A726CF',
600: '#81259D',
700: '#5C216E',
800: '#3D1948',
900: '#26122C',
},
}
$base: #DD77FC; $base-ink: #141310; $base-50: #FBF0FE; $base-100: #F5D8FD; $base-200: #EAB1FC; $base-300: #D97AF6; $base-400: #C34AE8; $base-500: #A726CF; $base-600: #81259D; $base-700: #5C216E; $base-800: #3D1948; $base-900: #26122C; $base-hover: #CB2FFB; $base-subtle: #F2DBF9;
{
"color": {
"base": {
"value": "#DD77FC",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF0FE",
"type": "color"
},
"100": {
"value": "#F5D8FD",
"type": "color"
},
"200": {
"value": "#EAB1FC",
"type": "color"
},
"300": {
"value": "#D97AF6",
"type": "color"
},
"400": {
"value": "#C34AE8",
"type": "color"
},
"500": {
"value": "#A726CF",
"type": "color"
},
"600": {
"value": "#81259D",
"type": "color"
},
"700": {
"value": "#5C216E",
"type": "color"
},
"800": {
"value": "#3D1948",
"type": "color"
},
"900": {
"value": "#26122C",
"type": "color"
}
}
}
}