Nearest named color: Medium Violet Red
#DE2D98
#DE2D98
Nearest named
Medium Violet Red
Family
Pink
Lightness
61.2%
Chroma
0.229
Hue angle
349.4°
Temperature
Warm
Contrast on white
4.26:1 · AA Large
Contrast on black
4.37:1 · AA Large
Web-safe
#CC3399
CSS oklch()
61% 0.23 349

#DE2D98 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #DE2D98

Not just a swatch — here's how #DE2D98 works with other colors. Named schemes with #DE2D98 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

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Color Lab

How #DE2D98 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 34/100
Low
Middle-weight — neither delicate nor heavy.
Depth 42/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 2/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 20/100
Very low
Clean and current — no dusty, aged cast.
Luxury 40/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 88/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 65/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 18/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 75/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #DE2D98

For UI
For branding
For interior
For fashion
People also use #DE2D98 with

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.4:1. Use
Subtle surface Use #F3DAE9 for cards and hover fills. Tint 80
Avoid beside #DE2B5B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #DE2D98 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #DE2D98;
  --color-base-rgb: 222 45 152;
  --color-base-oklch: oklch(61.2% 0.229 349.4);
  --color-50: #FDF1F9;
  --color-100: #FADBEE;
  --color-200: #F4B9DC;
  --color-300: #E788C1;
  --color-400: #D55DA5;
  --color-500: #BB3A87;
  --color-600: #8E336A;
  --color-700: #652A4D;
  --color-800: #421F34;
  --color-900: #281521;
  --color-on-base: #141310;
}