Nearest named color: Crimson
#DF243A
#DF243A
Nearest named
Crimson
Family
Red
Lightness
58.4%
Chroma
0.217
Hue angle
22.3°
Temperature
Warm
Contrast on white
4.72:1 · AA
Contrast on black
3.94:1 · AA Large
Web-safe
#CC3333
CSS oklch()
58% 0.22 22

#DF243A is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #DF243A

Not just a swatch — here's how #DF243A works with other colors. Named schemes with #DF243A in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Crimson glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Crimson anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Crimson plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Crimson sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Crimson is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Crimson carrying the quiet middle.

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Color Lab

How #DF243A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 94/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 34/100
Low
Middle-weight — neither delicate nor heavy.
Depth 45/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 17/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 28/100
Low
A faint retro warmth without tipping into sepia.
Luxury 43/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 84/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 75/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 76/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #DF243A

For UI
For branding
For interior
For fashion
People also use #DF243A with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.7:1. Use
Subtle surface Use #F4D9DC for cards and hover fills. Tint 80
Avoid beside #E04D24 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #DF243A at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #DF243A;
  --color-base-rgb: 223 36 58;
  --color-base-oklch: oklch(58.4% 0.217 22.3);
  --color-50: #FEF1F3;
  --color-100: #FBDADE;
  --color-200: #F5B8BF;
  --color-300: #E88792;
  --color-400: #D75B69;
  --color-500: #BC3848;
  --color-600: #90323D;
  --color-700: #662930;
  --color-800: #421E23;
  --color-900: #291417;
  --color-on-base: #FFFFFF;
}