#DF7AED is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #DF7AED works with other colors. Named schemes with #DF7AED in its natural role, and a note on why the supporting colors balance it.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #DF7AED actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #DF7AED at work across the surfaces designers actually ship.
:root {
--color-base: #DF7AED;
--color-base-rgb: 223 122 237;
--color-base-oklch: oklch(73.3% 0.189 322.6);
--color-50: #FCF1FE;
--color-100: #F7DAFB;
--color-200: #EEB7F5;
--color-300: #DD87E9;
--color-400: #C95AD8;
--color-500: #AE37BD;
--color-600: #853290;
--color-700: #5F2966;
--color-800: #3E1E43;
--color-900: #261429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FCF1FE',
100: '#F7DAFB',
200: '#EEB7F5',
300: '#DD87E9',
400: '#C95AD8',
500: '#AE37BD',
600: '#853290',
700: '#5F2966',
800: '#3E1E43',
900: '#261429',
},
}
$base: #DF7AED; $base-ink: #141310; $base-50: #FCF1FE; $base-100: #F7DAFB; $base-200: #EEB7F5; $base-300: #DD87E9; $base-400: #C95AD8; $base-500: #AE37BD; $base-600: #853290; $base-700: #5F2966; $base-800: #3E1E43; $base-900: #261429; $base-hover: #D03AE4; $base-subtle: #F2DBF5;
{
"color": {
"base": {
"value": "#DF7AED",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF1FE",
"type": "color"
},
"100": {
"value": "#F7DAFB",
"type": "color"
},
"200": {
"value": "#EEB7F5",
"type": "color"
},
"300": {
"value": "#DD87E9",
"type": "color"
},
"400": {
"value": "#C95AD8",
"type": "color"
},
"500": {
"value": "#AE37BD",
"type": "color"
},
"600": {
"value": "#853290",
"type": "color"
},
"700": {
"value": "#5F2966",
"type": "color"
},
"800": {
"value": "#3E1E43",
"type": "color"
},
"900": {
"value": "#261429",
"type": "color"
}
}
}
}