What color is #696969?

Dim Gray (#696969) is a medium neutral gray with essentially no hue. In RGB it is rgb(105, 105, 105), and in HSL hsl(0, 0%, 41%).

Is #696969 accessible as text?

On white, #696969 has a contrast ratio of 5.49:1 (passes WCAG AA for body text); on black it is 3.83:1 (fails). For text placed on #696969, use white for the best readability.

What is the closest Tailwind color to #696969?

The nearest Tailwind CSS token is neutral-500 (#737373).

What colors go well with #696969?

As a neutral, #696969 pairs cleanly with either light or dark text depending on the surface, and sits under accent hues like blue, violet, emerald or warm orange — use it as a muted neutral, divider, icon or disabled-state color and let the accent carry the color.

Is Dim Gray the same as CSS dimgray?

Yes — #696969 is the CSS named color dimgray.

Dim Gray / Dim Grey (#696969) Color Palette, HEX, RGB & Design Ideas

Palettes built on Dim Gray

Not just a swatch — here's how Dim Gray works with other colors. Named schemes with Dim Gray in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #696969 Surface #13161A Highlight #F4F6F8 Secondary #56686F Accent #8C8C8C

Dim Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dim Gray.

Vintage Leather Lead · 5 colors

Lead #696969 Secondary #784B21 Surface #E8DAC0 Accent #3F503D Anchor #5B2228

Dim Gray plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #696969 Anchor #392A1F Surface #EFE3D0 Accent #8E9968 Secondary #3B3833

Dim Gray anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Base #696969 Surface #EFE9DC Highlight #F6F1E7 Secondary #B9AF9F Ink #2B2723

Dim Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #696969 Secondary #929292 Support #9A9186 Ink #17140F

Dim Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dim Gray carrying the quiet middle.

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Color Lab

How Dim Gray actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 56/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 19/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 0/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 45/100

Moderate

Workable accent with care around contrast.

Surface fit 54/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 100/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with Dim Gray

For UI

For branding

For interior

For fashion

People also use Dim Gray with

Gray Gainsboro Outer Space

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.5:1. Use

Subtle surface Use #E1E1E1 for cards and hover fills. Tint 80

Avoid beside #696969 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is Dim Gray at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #696969;
  --color-base-rgb: 105 105 105;
  --color-base-oklch: oklch(52.1% 0.000 89.9);
  --color-50: #F8F7F7;
  --color-100: #EBEAEA;
  --color-200: #D8D5D5;
  --color-300: #BAB5B5;
  --color-400: #9D9595;
  --color-500: #7F7676;
  --color-600: #655D5D;
  --color-700: #4A4545;
  --color-800: #322F2F;
  --color-900: #201D1D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  dim-gray: {
    50: '#F8F7F7',
    100: '#EBEAEA',
    200: '#D8D5D5',
    300: '#BAB5B5',
    400: '#9D9595',
    500: '#7F7676',
    600: '#655D5D',
    700: '#4A4545',
    800: '#322F2F',
    900: '#201D1D',
  },
}

$base: #696969;
$base-ink: #FFFFFF;
$base-50: #F8F7F7;
$base-100: #EBEAEA;
$base-200: #D8D5D5;
$base-300: #BAB5B5;
$base-400: #9D9595;
$base-500: #7F7676;
$base-600: #655D5D;
$base-700: #4A4545;
$base-800: #322F2F;
$base-900: #201D1D;
$base-hover: #545454;
$base-subtle: #D2D2D2;

{
    "color": {
        "base": {
            "value": "#696969",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F7F7",
                "type": "color"
            },
            "100": {
                "value": "#EBEAEA",
                "type": "color"
            },
            "200": {
                "value": "#D8D5D5",
                "type": "color"
            },
            "300": {
                "value": "#BAB5B5",
                "type": "color"
            },
            "400": {
                "value": "#9D9595",
                "type": "color"
            },
            "500": {
                "value": "#7F7676",
                "type": "color"
            },
            "600": {
                "value": "#655D5D",
                "type": "color"
            },
            "700": {
                "value": "#4A4545",
                "type": "color"
            },
            "800": {
                "value": "#322F2F",
                "type": "color"
            },
            "900": {
                "value": "#201D1D",
                "type": "color"
            }
        }
    }
}

Palettes built on Dim Gray

Color Lab

Pairs with Dim Gray

UI roles & guardrails

In real applications

Scales

Every model

Export