What color is #E01696?

#E01696 is a medium, vivid pink. In RGB it is rgb(224, 22, 150), and in HSL hsl(322, 82%, 48%).

Is #E01696 accessible as text?

On white, #E01696 has a contrast ratio of 4.44:1 (fails WCAG AA for body text); on black it is 4.72:1 (passes). For text placed on #E01696, use black for the best readability.

What is the closest Tailwind color to #E01696?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #E01696?

#E01696 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #16DF60. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E01696 below.

Is #E01696 good for buttons?

#E01696 works well for buttons and highlights, but use black text on #E01696 — white text only reaches 4.44:1, below the 4.5:1 needed for normal-size labels.

Is #E01696 the same as CSS mediumvioletred?

No — #E01696 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#E01696 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E01696

Not just a swatch — here's how #E01696 works with other colors. Named schemes with #E01696 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E01696 Secondary #E86D5E Accent #EF983D Anchor #5B3A53 Surface #F5E8D7

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E01696 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #E01696 Anchor #3B2922 Surface #F1E2D1 Accent #9B9563 Secondary #3C3833

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E01696 Secondary #7D472C Surface #EBD8C1 Accent #454F39 Anchor #5A2232

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E01696 Secondary #D696B4 Support #9C9087 Ink #17140F

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E01696 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 14/100

Very low

Clean and current — no dusty, aged cast.

Luxury 40/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 94/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 59/100

Moderate

Workable accent with care around contrast.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 74/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E01696

For UI

For branding

For interior

For fashion

People also use #E01696 with

Electric Purple Crimson Shamrock Gainsboro Eggplant

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.4:1. Use

Subtle surface Use #F4D5E9 for cards and hover fills. Tint 80

Avoid beside #DF1652 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E01696 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E01696;
  --color-base-rgb: 224 22 150;
  --color-base-oklch: oklch(60.4% 0.244 349.7);
  --color-50: #FEF0F9;
  --color-100: #FCD9EF;
  --color-200: #F8B5DF;
  --color-300: #ED83C6;
  --color-400: #DD55AB;
  --color-500: #C3328E;
  --color-600: #942E6F;
  --color-700: #692650;
  --color-800: #441D36;
  --color-900: #2A1422;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-violet-red: {
    50: '#FEF0F9',
    100: '#FCD9EF',
    200: '#F8B5DF',
    300: '#ED83C6',
    400: '#DD55AB',
    500: '#C3328E',
    600: '#942E6F',
    700: '#692650',
    800: '#441D36',
    900: '#2A1422',
  },
}

$base: #E01696;
$base-ink: #141310;
$base-50: #FEF0F9;
$base-100: #FCD9EF;
$base-200: #F8B5DF;
$base-300: #ED83C6;
$base-400: #DD55AB;
$base-500: #C3328E;
$base-600: #942E6F;
$base-700: #692650;
$base-800: #441D36;
$base-900: #2A1422;
$base-hover: #B21277;
$base-subtle: #F0BEDE;

{
    "color": {
        "base": {
            "value": "#E01696",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FCD9EF",
                "type": "color"
            },
            "200": {
                "value": "#F8B5DF",
                "type": "color"
            },
            "300": {
                "value": "#ED83C6",
                "type": "color"
            },
            "400": {
                "value": "#DD55AB",
                "type": "color"
            },
            "500": {
                "value": "#C3328E",
                "type": "color"
            },
            "600": {
                "value": "#942E6F",
                "type": "color"
            },
            "700": {
                "value": "#692650",
                "type": "color"
            },
            "800": {
                "value": "#441D36",
                "type": "color"
            },
            "900": {
                "value": "#2A1422",
                "type": "color"
            }
        }
    }
}

Palettes built on #E01696

Color Lab

Pairs with #E01696

UI roles & guardrails

In real applications

Scales

Every model

Export