#E01CFA is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It is too muted to lead as a primary accent and sits well as a supporting tone.
Not just a swatch — here's how #E01CFA works with other colors. Named schemes with #E01CFA in its natural role, and a note on why the supporting colors balance it.
Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Magenta is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Magenta.
Magenta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Magenta carrying the quiet middle.
Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #E01CFA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E01CFA at work across the surfaces designers actually ship.
:root {
--color-base: #E01CFA;
--color-base-rgb: 224 28 250;
--color-base-oklch: oklch(65.9% 0.301 322.2);
--color-50: #FDF0FE;
--color-100: #F9D8FD;
--color-200: #F3B1FC;
--color-300: #E77AF6;
--color-400: #D64AE8;
--color-500: #BB26CF;
--color-600: #8F259D;
--color-700: #65216E;
--color-800: #421948;
--color-900: #29122C;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
magenta: {
50: '#FDF0FE',
100: '#F9D8FD',
200: '#F3B1FC',
300: '#E77AF6',
400: '#D64AE8',
500: '#BB26CF',
600: '#8F259D',
700: '#65216E',
800: '#421948',
900: '#29122C',
},
}
$base: #E01CFA; $base-ink: #141310; $base-50: #FDF0FE; $base-100: #F9D8FD; $base-200: #F3B1FC; $base-300: #E77AF6; $base-400: #D64AE8; $base-500: #BB26CF; $base-600: #8F259D; $base-700: #65216E; $base-800: #421948; $base-900: #29122C; $base-hover: #C304DC; $base-subtle: #F0C3F6;
{
"color": {
"base": {
"value": "#E01CFA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#F9D8FD",
"type": "color"
},
"200": {
"value": "#F3B1FC",
"type": "color"
},
"300": {
"value": "#E77AF6",
"type": "color"
},
"400": {
"value": "#D64AE8",
"type": "color"
},
"500": {
"value": "#BB26CF",
"type": "color"
},
"600": {
"value": "#8F259D",
"type": "color"
},
"700": {
"value": "#65216E",
"type": "color"
},
"800": {
"value": "#421948",
"type": "color"
},
"900": {
"value": "#29122C",
"type": "color"
}
}
}
}