#E02444 is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E02444 works with other colors. Named schemes with #E02444 in its natural role, and a note on why the supporting colors balance it.
Crimson glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Crimson anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Crimson plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Crimson sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Crimson is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Crimson carrying the quiet middle.
How #E02444 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E02444 at work across the surfaces designers actually ship.
:root {
--color-base: #E02444;
--color-base-rgb: 224 36 68;
--color-base-oklch: oklch(58.7% 0.218 19.4);
--color-50: #FEF1F3;
--color-100: #FBDAE0;
--color-200: #F5B8C2;
--color-300: #E88797;
--color-400: #D75B70;
--color-500: #BC384E;
--color-600: #903242;
--color-700: #662933;
--color-800: #421E24;
--color-900: #291418;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
crimson: {
50: '#FEF1F3',
100: '#FBDAE0',
200: '#F5B8C2',
300: '#E88797',
400: '#D75B70',
500: '#BC384E',
600: '#903242',
700: '#662933',
800: '#421E24',
900: '#291418',
},
}
$base: #E02444; $base-ink: #FFFFFF; $base-50: #FEF1F3; $base-100: #FBDAE0; $base-200: #F5B8C2; $base-300: #E88797; $base-400: #D75B70; $base-500: #BC384E; $base-600: #903242; $base-700: #662933; $base-800: #421E24; $base-900: #291418; $base-hover: #B61A34; $base-subtle: #EFC4CB;
{
"color": {
"base": {
"value": "#E02444",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F3",
"type": "color"
},
"100": {
"value": "#FBDAE0",
"type": "color"
},
"200": {
"value": "#F5B8C2",
"type": "color"
},
"300": {
"value": "#E88797",
"type": "color"
},
"400": {
"value": "#D75B70",
"type": "color"
},
"500": {
"value": "#BC384E",
"type": "color"
},
"600": {
"value": "#903242",
"type": "color"
},
"700": {
"value": "#662933",
"type": "color"
},
"800": {
"value": "#421E24",
"type": "color"
},
"900": {
"value": "#291418",
"type": "color"
}
}
}
}