#E04470 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E04470 works with other colors. Named schemes with #E04470 in its natural role, and a note on why the supporting colors balance it.
Cerise glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cerise sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cerise sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Cerise as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cerise is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerise carrying the quiet middle.
How #E04470 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E04470 at work across the surfaces designers actually ship.
:root {
--color-base: #E04470;
--color-base-rgb: 224 68 112;
--color-base-oklch: oklch(62.1% 0.193 8.0);
--color-50: #FDF1F5;
--color-100: #FADBE4;
--color-200: #F3B9CA;
--color-300: #E689A3;
--color-400: #D55D7F;
--color-500: #BA3B5F;
--color-600: #8E344D;
--color-700: #642A3B;
--color-800: #421F29;
--color-900: #28151A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cerise: {
50: '#FDF1F5',
100: '#FADBE4',
200: '#F3B9CA',
300: '#E689A3',
400: '#D55D7F',
500: '#BA3B5F',
600: '#8E344D',
700: '#642A3B',
800: '#421F29',
900: '#28151A',
},
}
$base: #E04470; $base-ink: #141310; $base-50: #FDF1F5; $base-100: #FADBE4; $base-200: #F3B9CA; $base-300: #E689A3; $base-400: #D55D7F; $base-500: #BA3B5F; $base-600: #8E344D; $base-700: #642A3B; $base-800: #421F29; $base-900: #28151A; $base-hover: #C82150; $base-subtle: #F0CCD6;
{
"color": {
"base": {
"value": "#E04470",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F5",
"type": "color"
},
"100": {
"value": "#FADBE4",
"type": "color"
},
"200": {
"value": "#F3B9CA",
"type": "color"
},
"300": {
"value": "#E689A3",
"type": "color"
},
"400": {
"value": "#D55D7F",
"type": "color"
},
"500": {
"value": "#BA3B5F",
"type": "color"
},
"600": {
"value": "#8E344D",
"type": "color"
},
"700": {
"value": "#642A3B",
"type": "color"
},
"800": {
"value": "#421F29",
"type": "color"
},
"900": {
"value": "#28151A",
"type": "color"
}
}
}
}