#E04588 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E04588 works with other colors. Named schemes with #E04588 in its natural role, and a note on why the supporting colors balance it.
Blush Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Blush Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blush Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Blush Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Blush Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blush Pink carrying the quiet middle.
How #E04588 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E04588 at work across the surfaces designers actually ship.
:root {
--color-base: #E04588;
--color-base-rgb: 224 69 136;
--color-base-oklch: oklch(62.9% 0.199 358.1);
--color-50: #FDF1F7;
--color-100: #FADBE9;
--color-200: #F3B9D2;
--color-300: #E58AB1;
--color-400: #D45E91;
--color-500: #B93C72;
--color-600: #8D355B;
--color-700: #642B44;
--color-800: #421F2E;
--color-900: #28151D;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
blush-pink: {
50: '#FDF1F7',
100: '#FADBE9',
200: '#F3B9D2',
300: '#E58AB1',
400: '#D45E91',
500: '#B93C72',
600: '#8D355B',
700: '#642B44',
800: '#421F2E',
900: '#28151D',
},
}
$base: #E04588; $base-ink: #141310; $base-50: #FDF1F7; $base-100: #FADBE9; $base-200: #F3B9D2; $base-300: #E58AB1; $base-400: #D45E91; $base-500: #B93C72; $base-600: #8D355B; $base-700: #642B44; $base-800: #421F2E; $base-900: #28151D; $base-hover: #C72269; $base-subtle: #F0CCDC;
{
"color": {
"base": {
"value": "#E04588",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F7",
"type": "color"
},
"100": {
"value": "#FADBE9",
"type": "color"
},
"200": {
"value": "#F3B9D2",
"type": "color"
},
"300": {
"value": "#E58AB1",
"type": "color"
},
"400": {
"value": "#D45E91",
"type": "color"
},
"500": {
"value": "#B93C72",
"type": "color"
},
"600": {
"value": "#8D355B",
"type": "color"
},
"700": {
"value": "#642B44",
"type": "color"
},
"800": {
"value": "#421F2E",
"type": "color"
},
"900": {
"value": "#28151D",
"type": "color"
}
}
}
}