#E04EF3 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #E04EF3 works with other colors. Named schemes with #E04EF3 in its natural role, and a note on why the supporting colors balance it.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #E04EF3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E04EF3 at work across the surfaces designers actually ship.
:root {
--color-base: #E04EF3;
--color-base-rgb: 224 78 243;
--color-base-oklch: oklch(68.6% 0.256 322.9);
--color-50: #FDF0FE;
--color-100: #F9D8FD;
--color-200: #F1B3FA;
--color-300: #E37FF0;
--color-400: #D051E1;
--color-500: #B52EC7;
--color-600: #8A2B97;
--color-700: #62246B;
--color-800: #401C45;
--color-900: #28132A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FDF0FE',
100: '#F9D8FD',
200: '#F1B3FA',
300: '#E37FF0',
400: '#D051E1',
500: '#B52EC7',
600: '#8A2B97',
700: '#62246B',
800: '#401C45',
900: '#28132A',
},
}
$base: #E04EF3; $base-ink: #141310; $base-50: #FDF0FE; $base-100: #F9D8FD; $base-200: #F1B3FA; $base-300: #E37FF0; $base-400: #D051E1; $base-500: #B52EC7; $base-600: #8A2B97; $base-700: #62246B; $base-800: #401C45; $base-900: #28132A; $base-hover: #D512EF; $base-subtle: #F1D0F5;
{
"color": {
"base": {
"value": "#E04EF3",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#F9D8FD",
"type": "color"
},
"200": {
"value": "#F1B3FA",
"type": "color"
},
"300": {
"value": "#E37FF0",
"type": "color"
},
"400": {
"value": "#D051E1",
"type": "color"
},
"500": {
"value": "#B52EC7",
"type": "color"
},
"600": {
"value": "#8A2B97",
"type": "color"
},
"700": {
"value": "#62246B",
"type": "color"
},
"800": {
"value": "#401C45",
"type": "color"
},
"900": {
"value": "#28132A",
"type": "color"
}
}
}
}