What color is #E074EE?

#E074EE is a light, vivid purple. In RGB it is rgb(224, 116, 238), and in HSL hsl(293, 78%, 69%).

Is #E074EE accessible as text?

On white, #E074EE has a contrast ratio of 2.66:1 (fails WCAG AA for body text); on black it is 7.90:1 (passes). For text placed on #E074EE, use black for the best readability.

What is the closest Tailwind color to #E074EE?

The nearest Tailwind CSS token is fuchsia-400 (#ED6AFF).

What colors go well with #E074EE?

#E074EE pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #81EE72. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E074EE below.

Is #E074EE good for buttons?

#E074EE works well for buttons and highlights, but use black text on #E074EE — white text only reaches 2.66:1, below the 4.5:1 needed for normal-size labels.

Is #E074EE the same as CSS orchid?

No — #E074EE is not the CSS named color orchid, but orchid (#DA70D6) is the closest CSS named color.

#E074EE Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E074EE

Not just a swatch — here's how #E074EE works with other colors. Named schemes with #E074EE in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #E074EE Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #E074EE Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #FFA1FF

Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.

Japanese Sand Base · 5 colors

Base #E074EE Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #E074EE Secondary #EAC4EE Support #9C9087 Ink #18140F

Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #E074EE Secondary #E86C65 Accent #F29643 Anchor #5A3A55 Surface #F6E8D7

Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #E074EE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 45/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 29/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 24/100

Low

Clean and current — no dusty, aged cast.

Luxury 32/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 77/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 44/100

Moderate

Workable accent with care around contrast.

Surface fit 29/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E074EE

For UI

For branding

For interior

For fashion

People also use #E074EE with

Wisteria Hot Pink Light Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.0:1. Use

Subtle surface Use #F6E6F8 for cards and hover fills. Tint 80

Avoid beside #EE72D3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E074EE at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E074EE;
  --color-base-rgb: 224 116 238;
  --color-base-oklch: oklch(72.6% 0.200 322.9);
  --color-50: #FCF1FE;
  --color-100: #F8DAFB;
  --color-200: #EFB6F6;
  --color-300: #DE85EA;
  --color-400: #CB58DA;
  --color-500: #AF36BF;
  --color-600: #863091;
  --color-700: #602867;
  --color-800: #3F1E43;
  --color-900: #271429;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  heliotrope: {
    50: '#FCF1FE',
    100: '#F8DAFB',
    200: '#EFB6F6',
    300: '#DE85EA',
    400: '#CB58DA',
    500: '#AF36BF',
    600: '#863091',
    700: '#602867',
    800: '#3F1E43',
    900: '#271429',
  },
}

$base: #E074EE;
$base-ink: #141310;
$base-50: #FCF1FE;
$base-100: #F8DAFB;
$base-200: #EFB6F6;
$base-300: #DE85EA;
$base-400: #CB58DA;
$base-500: #AF36BF;
$base-600: #863091;
$base-700: #602867;
$base-800: #3F1E43;
$base-900: #271429;
$base-hover: #D134E6;
$base-subtle: #F2D9F5;

{
    "color": {
        "base": {
            "value": "#E074EE",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F8DAFB",
                "type": "color"
            },
            "200": {
                "value": "#EFB6F6",
                "type": "color"
            },
            "300": {
                "value": "#DE85EA",
                "type": "color"
            },
            "400": {
                "value": "#CB58DA",
                "type": "color"
            },
            "500": {
                "value": "#AF36BF",
                "type": "color"
            },
            "600": {
                "value": "#863091",
                "type": "color"
            },
            "700": {
                "value": "#602867",
                "type": "color"
            },
            "800": {
                "value": "#3F1E43",
                "type": "color"
            },
            "900": {
                "value": "#271429",
                "type": "color"
            }
        }
    }
}