What color is #E12781?

#E12781 is a medium, vivid pink. In RGB it is rgb(225, 39, 129), and in HSL hsl(331, 76%, 52%).

Is #E12781 accessible as text?

On white, #E12781 has a contrast ratio of 4.37:1 (fails WCAG AA for body text); on black it is 4.81:1 (passes). For text placed on #E12781, use black for the best readability.

What is the closest Tailwind color to #E12781?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #E12781?

#E12781 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #28E288. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E12781 below.

Is #E12781 good for buttons?

#E12781 works well for buttons and highlights, but use black text on #E12781 — white text only reaches 4.37:1, below the 4.5:1 needed for normal-size labels.

Is #E12781 the same as CSS mediumvioletred?

No — #E12781 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#E12781 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E12781

Not just a swatch — here's how #E12781 works with other colors. Named schemes with #E12781 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E12781 Secondary #E86D5B Accent #EE993B Anchor #5B3A52 Surface #F5E8D6

Razzmatazz glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E12781 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Razzmatazz sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #E12781 Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Razzmatazz anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E12781 Secondary #7C482B Surface #EBD9C1 Accent #444F39 Anchor #5A2231

Razzmatazz plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E12781 Secondary #D698AC Support #9C9087 Ink #17140F

Razzmatazz is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Razzmatazz carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E12781 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 81/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 43/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 22/100

Low

Clean and current — no dusty, aged cast.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 87/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E12781

For UI

For branding

For interior

For fashion

People also use #E12781 with

Medium Orchid Vermilion Emerald Green Gainsboro Eggplant

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.4:1. Use

Subtle surface Use #F4D9E6 for cards and hover fills. Tint 80

Avoid beside #E22843 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E12781 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E12781;
  --color-base-rgb: 225 39 129;
  --color-base-oklch: oklch(60.5% 0.226 358.0);
  --color-50: #FEF1F7;
  --color-100: #FBDAEA;
  --color-200: #F5B7D5;
  --color-300: #E987B6;
  --color-400: #D85A97;
  --color-500: #BD3778;
  --color-600: #90325F;
  --color-700: #662946;
  --color-800: #431E30;
  --color-900: #29141E;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  razzmatazz: {
    50: '#FEF1F7',
    100: '#FBDAEA',
    200: '#F5B7D5',
    300: '#E987B6',
    400: '#D85A97',
    500: '#BD3778',
    600: '#90325F',
    700: '#662946',
    800: '#431E30',
    900: '#29141E',
  },
}

$base: #E12781;
$base-ink: #141310;
$base-50: #FEF1F7;
$base-100: #FBDAEA;
$base-200: #F5B7D5;
$base-300: #E987B6;
$base-400: #D85A97;
$base-500: #BD3778;
$base-600: #90325F;
$base-700: #662946;
$base-800: #431E30;
$base-900: #29141E;
$base-hover: #BB1967;
$base-subtle: #EFC5DA;

{
    "color": {
        "base": {
            "value": "#E12781",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F7",
                "type": "color"
            },
            "100": {
                "value": "#FBDAEA",
                "type": "color"
            },
            "200": {
                "value": "#F5B7D5",
                "type": "color"
            },
            "300": {
                "value": "#E987B6",
                "type": "color"
            },
            "400": {
                "value": "#D85A97",
                "type": "color"
            },
            "500": {
                "value": "#BD3778",
                "type": "color"
            },
            "600": {
                "value": "#90325F",
                "type": "color"
            },
            "700": {
                "value": "#662946",
                "type": "color"
            },
            "800": {
                "value": "#431E30",
                "type": "color"
            },
            "900": {
                "value": "#29141E",
                "type": "color"
            }
        }
    }
}