What color is #E12918?

#E12918 is a medium, vivid red. In RGB it is rgb(225, 41, 24), and in HSL hsl(5, 81%, 49%).

Is #E12918 accessible as text?

On white, #E12918 has a contrast ratio of 4.63:1 (passes WCAG AA for body text); on black it is 4.53:1 (passes). For text placed on #E12918, use white for the best readability.

What is the closest Tailwind color to #E12918?

The nearest Tailwind CSS token is red-600 (#E7000B).

What colors go well with #E12918?

#E12918 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #18D1E2. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E12918 below.

Is #E12918 good for buttons?

#E12918 works for buttons; white text has the higher contrast, so prefer it for labels.

Is #E12918 the same as CSS crimson?

No — #E12918 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#E12918 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E12918

Not just a swatch — here's how #E12918 works with other colors. Named schemes with #E12918 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E12918 Secondary #E76F52 Accent #EA9C35 Anchor #5C3950 Surface #F4E8D6

Vermilion glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #E12918 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3B3833

Vermilion anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E12918 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Vermilion plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #E12918 Surface #F3E6D6 Anchor #5F2036 Accent #E6C2C1 Secondary #332B2D

Vermilion sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E12918 Secondary #D3958A Support #9B9186 Ink #17140F

Vermilion is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Vermilion carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E12918 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 97/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 45/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 19/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 28/100

Low

A faint retro warmth without tipping into sepia.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 85/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 74/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E12918

For UI

For branding

For interior

For fashion

People also use #E12918 with

Deep Pink Gamboge Lagoon Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.6:1. Use

Subtle surface Use #F4D8D6 for cards and hover fills. Tint 80

Avoid beside #E26C18 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E12918 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E12918;
  --color-base-rgb: 225 41 24;
  --color-base-oklch: oklch(58.7% 0.219 30.1);
  --color-50: #FEF2F1;
  --color-100: #FCDCD9;
  --color-200: #F7BBB5;
  --color-300: #EC8C83;
  --color-400: #DC6156;
  --color-500: #C23F33;
  --color-600: #93372E;
  --color-700: #682C27;
  --color-800: #44201D;
  --color-900: #2A1514;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  vermilion: {
    50: '#FEF2F1',
    100: '#FCDCD9',
    200: '#F7BBB5',
    300: '#EC8C83',
    400: '#DC6156',
    500: '#C23F33',
    600: '#93372E',
    700: '#682C27',
    800: '#44201D',
    900: '#2A1514',
  },
}

$base: #E12918;
$base-ink: #FFFFFF;
$base-50: #FEF2F1;
$base-100: #FCDCD9;
$base-200: #F7BBB5;
$base-300: #EC8C83;
$base-400: #DC6156;
$base-500: #C23F33;
$base-600: #93372E;
$base-700: #682C27;
$base-800: #44201D;
$base-900: #2A1514;
$base-hover: #B52013;
$base-subtle: #F0C4C0;

{
    "color": {
        "base": {
            "value": "#E12918",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF2F1",
                "type": "color"
            },
            "100": {
                "value": "#FCDCD9",
                "type": "color"
            },
            "200": {
                "value": "#F7BBB5",
                "type": "color"
            },
            "300": {
                "value": "#EC8C83",
                "type": "color"
            },
            "400": {
                "value": "#DC6156",
                "type": "color"
            },
            "500": {
                "value": "#C23F33",
                "type": "color"
            },
            "600": {
                "value": "#93372E",
                "type": "color"
            },
            "700": {
                "value": "#682C27",
                "type": "color"
            },
            "800": {
                "value": "#44201D",
                "type": "color"
            },
            "900": {
                "value": "#2A1514",
                "type": "color"
            }
        }
    }
}