What color is #E12A4E?

#E12A4E is a medium, vivid red. In RGB it is rgb(225, 42, 78), and in HSL hsl(348, 75%, 52%).

Is #E12A4E accessible as text?

On white, #E12A4E has a contrast ratio of 4.52:1 (passes WCAG AA for body text); on black it is 4.64:1 (passes). For text placed on #E12A4E, use black for the best readability.

What is the closest Tailwind color to #E12A4E?

The nearest Tailwind CSS token is rose-600 (#EC003F).

What colors go well with #E12A4E?

#E12A4E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #29E0BC. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E12A4E below.

Is #E12A4E good for buttons?

#E12A4E works for buttons; black text has the higher contrast, so prefer it for labels.

Is #E12A4E the same as CSS crimson?

No — #E12A4E is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#E12A4E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E12A4E

Not just a swatch — here's how #E12A4E works with other colors. Named schemes with #E12A4E in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E12A4E Secondary #E76E56 Accent #EC9B37 Anchor #5C3951 Surface #F5E8D6

Amaranth glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #E12A4E Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Amaranth anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E12A4E Secondary #7C4828 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Amaranth plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #E12A4E Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Amaranth sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E12A4E Secondary #D49698 Support #9B9087 Ink #17140F

Amaranth is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amaranth carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E12A4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 16/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 42/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 83/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 75/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E12A4E

For UI

For branding

For interior

For fashion

People also use #E12A4E with

Fuchsia Chocolate Turquoise Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.5:1. Use

Subtle surface Use #F4D9DF for cards and hover fills. Tint 80

Avoid beside #E04129 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E12A4E at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E12A4E;
  --color-base-rgb: 225 42 78;
  --color-base-oklch: oklch(59.4% 0.215 17.0);
  --color-50: #FEF1F4;
  --color-100: #FBDAE1;
  --color-200: #F5B8C4;
  --color-300: #E8879B;
  --color-400: #D75B74;
  --color-500: #BC3853;
  --color-600: #903245;
  --color-700: #662935;
  --color-800: #421E26;
  --color-900: #291419;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amaranth: {
    50: '#FEF1F4',
    100: '#FBDAE1',
    200: '#F5B8C4',
    300: '#E8879B',
    400: '#D75B74',
    500: '#BC3853',
    600: '#903245',
    700: '#662935',
    800: '#421E26',
    900: '#291419',
  },
}

$base: #E12A4E;
$base-ink: #141310;
$base-50: #FEF1F4;
$base-100: #FBDAE1;
$base-200: #F5B8C4;
$base-300: #E8879B;
$base-400: #D75B74;
$base-500: #BC3853;
$base-600: #903245;
$base-700: #662935;
$base-800: #421E26;
$base-900: #291419;
$base-hover: #BA1B3A;
$base-subtle: #EFC5CE;

{
    "color": {
        "base": {
            "value": "#E12A4E",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FBDAE1",
                "type": "color"
            },
            "200": {
                "value": "#F5B8C4",
                "type": "color"
            },
            "300": {
                "value": "#E8879B",
                "type": "color"
            },
            "400": {
                "value": "#D75B74",
                "type": "color"
            },
            "500": {
                "value": "#BC3853",
                "type": "color"
            },
            "600": {
                "value": "#903245",
                "type": "color"
            },
            "700": {
                "value": "#662935",
                "type": "color"
            },
            "800": {
                "value": "#421E26",
                "type": "color"
            },
            "900": {
                "value": "#291419",
                "type": "color"
            }
        }
    }
}