What color is #E12E31?

#E12E31 is a medium, vivid red. In RGB it is rgb(225, 46, 49), and in HSL hsl(359, 75%, 53%).

Is #E12E31 accessible as text?

On white, #E12E31 has a contrast ratio of 4.53:1 (passes WCAG AA for body text); on black it is 4.64:1 (passes). For text placed on #E12E31, use black for the best readability.

What is the closest Tailwind color to #E12E31?

The nearest Tailwind CSS token is red-600 (#E7000B).

What colors go well with #E12E31?

#E12E31 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2DE1DE. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E12E31 below.

Is #E12E31 good for buttons?

#E12E31 works for buttons; black text has the higher contrast, so prefer it for labels.

Is #E12E31 the same as CSS crimson?

No — #E12E31 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#E12E31 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E12E31

Not just a swatch — here's how #E12E31 works with other colors. Named schemes with #E12E31 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E12E31 Secondary #E76E54 Accent #EB9C35 Anchor #5C3951 Surface #F5E8D6

Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #E12E31 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E12E31 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #E12E31 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2E

Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E12E31 Secondary #D49790 Support #9B9186 Ink #17140F

Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E12E31 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 96/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 21/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 30/100

Low

A faint retro warmth without tipping into sepia.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 82/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 75/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E12E31

For UI

For branding

For interior

For fashion

People also use #E12E31 with

Fuchsia Butterscotch Turquoise Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.5:1. Use

Subtle surface Use #F4DADB for cards and hover fills. Tint 80

Avoid beside #E1662D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E12E31 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E12E31;
  --color-base-rgb: 225 46 49;
  --color-base-oklch: oklch(59.2% 0.214 26.1);
  --color-50: #FEF1F1;
  --color-100: #FBDADB;
  --color-200: #F5B8B9;
  --color-300: #E88789;
  --color-400: #D75B5D;
  --color-500: #BC383B;
  --color-600: #903234;
  --color-700: #66292A;
  --color-800: #421E1F;
  --color-900: #291415;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  imperial-red: {
    50: '#FEF1F1',
    100: '#FBDADB',
    200: '#F5B8B9',
    300: '#E88789',
    400: '#D75B5D',
    500: '#BC383B',
    600: '#903234',
    700: '#66292A',
    800: '#421E1F',
    900: '#291415',
  },
}

$base: #E12E31;
$base-ink: #141310;
$base-50: #FEF1F1;
$base-100: #FBDADB;
$base-200: #F5B8B9;
$base-300: #E88789;
$base-400: #D75B5D;
$base-500: #BC383B;
$base-600: #903234;
$base-700: #66292A;
$base-800: #421E1F;
$base-900: #291415;
$base-hover: #BD1B1E;
$base-subtle: #F0C7C7;

{
    "color": {
        "base": {
            "value": "#E12E31",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F1",
                "type": "color"
            },
            "100": {
                "value": "#FBDADB",
                "type": "color"
            },
            "200": {
                "value": "#F5B8B9",
                "type": "color"
            },
            "300": {
                "value": "#E88789",
                "type": "color"
            },
            "400": {
                "value": "#D75B5D",
                "type": "color"
            },
            "500": {
                "value": "#BC383B",
                "type": "color"
            },
            "600": {
                "value": "#903234",
                "type": "color"
            },
            "700": {
                "value": "#66292A",
                "type": "color"
            },
            "800": {
                "value": "#421E1F",
                "type": "color"
            },
            "900": {
                "value": "#291415",
                "type": "color"
            }
        }
    }
}