What color is #E12E9D?

#E12E9D is a medium, vivid pink. In RGB it is rgb(225, 46, 157), and in HSL hsl(323, 75%, 53%).

Is #E12E9D accessible as text?

On white, #E12E9D has a contrast ratio of 4.13:1 (fails WCAG AA for body text); on black it is 5.08:1 (passes). For text placed on #E12E9D, use black for the best readability.

What is the closest Tailwind color to #E12E9D?

The nearest Tailwind CSS token is pink-500 (#F6339A).

What colors go well with #E12E9D?

#E12E9D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2DE172. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E12E9D below.

Is #E12E9D good for buttons?

#E12E9D works well for buttons and highlights, but use black text on #E12E9D — white text only reaches 4.13:1, below the 4.5:1 needed for normal-size labels.

Is #E12E9D the same as CSS deeppink?

No — #E12E9D is not the CSS named color deeppink, but deeppink (#FF1493) is the closest CSS named color.

#E12E9D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E12E9D

Not just a swatch — here's how #E12E9D works with other colors. Named schemes with #E12E9D in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E12E9D Secondary #E86D5E Accent #EF983D Anchor #5B3A53 Surface #F6E8D7

Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E12E9D Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #E12E9D Anchor #3B2922 Surface #F1E2D1 Accent #9B9463 Secondary #3C3833

Deep Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E12E9D Secondary #7D472C Surface #EBD8C1 Accent #454F39 Anchor #5A2232

Deep Pink plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E12E9D Secondary #D99CBA Support #9C9087 Ink #17140F

Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E12E9D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 42/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 18/100

Very low

Clean and current — no dusty, aged cast.

Luxury 39/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 90/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E12E9D

For UI

For branding

For interior

For fashion

People also use #E12E9D with

Medium Orchid Imperial Red Shamrock Gainsboro Eggplant

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.5:1. Use

Subtle surface Use #F4DAEA for cards and hover fills. Tint 80

Avoid beside #E12D60 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E12E9D at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E12E9D;
  --color-base-rgb: 225 46 157;
  --color-base-oklch: oklch(62.0% 0.232 348.4);
  --color-50: #FEF1F9;
  --color-100: #FBDAEE;
  --color-200: #F5B8DD;
  --color-300: #E887C3;
  --color-400: #D75BA7;
  --color-500: #BC388A;
  --color-600: #90326C;
  --color-700: #66294E;
  --color-800: #421E35;
  --color-900: #291421;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  deep-pink: {
    50: '#FEF1F9',
    100: '#FBDAEE',
    200: '#F5B8DD',
    300: '#E887C3',
    400: '#D75BA7',
    500: '#BC388A',
    600: '#90326C',
    700: '#66294E',
    800: '#421E35',
    900: '#291421',
  },
}

$base: #E12E9D;
$base-ink: #141310;
$base-50: #FEF1F9;
$base-100: #FBDAEE;
$base-200: #F5B8DD;
$base-300: #E887C3;
$base-400: #D75BA7;
$base-500: #BC388A;
$base-600: #90326C;
$base-700: #66294E;
$base-800: #421E35;
$base-900: #291421;
$base-hover: #BD1B7F;
$base-subtle: #F0C7E0;

{
    "color": {
        "base": {
            "value": "#E12E9D",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F9",
                "type": "color"
            },
            "100": {
                "value": "#FBDAEE",
                "type": "color"
            },
            "200": {
                "value": "#F5B8DD",
                "type": "color"
            },
            "300": {
                "value": "#E887C3",
                "type": "color"
            },
            "400": {
                "value": "#D75BA7",
                "type": "color"
            },
            "500": {
                "value": "#BC388A",
                "type": "color"
            },
            "600": {
                "value": "#90326C",
                "type": "color"
            },
            "700": {
                "value": "#66294E",
                "type": "color"
            },
            "800": {
                "value": "#421E35",
                "type": "color"
            },
            "900": {
                "value": "#291421",
                "type": "color"
            }
        }
    }
}

Palettes built on #E12E9D

Color Lab

Pairs with #E12E9D

UI roles & guardrails

In real applications

Scales

Every model

Export