#E13552 is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E13552 works with other colors. Named schemes with #E13552 in its natural role, and a note on why the supporting colors balance it.
Amaranth glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Amaranth anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Amaranth plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Amaranth sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amaranth is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amaranth carrying the quiet middle.
How #E13552 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E13552 at work across the surfaces designers actually ship.
:root {
--color-base: #E13552;
--color-base-rgb: 225 53 82;
--color-base-oklch: oklch(60.2% 0.206 17.2);
--color-50: #FEF1F3;
--color-100: #FBDBE0;
--color-200: #F4B8C2;
--color-300: #E78898;
--color-400: #D65C70;
--color-500: #BC394F;
--color-600: #8F3342;
--color-700: #652A33;
--color-800: #421F25;
--color-900: #291518;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amaranth: {
50: '#FEF1F3',
100: '#FBDBE0',
200: '#F4B8C2',
300: '#E78898',
400: '#D65C70',
500: '#BC394F',
600: '#8F3342',
700: '#652A33',
800: '#421F25',
900: '#291518',
},
}
$base: #E13552; $base-ink: #141310; $base-50: #FEF1F3; $base-100: #FBDBE0; $base-200: #F4B8C2; $base-300: #E78898; $base-400: #D65C70; $base-500: #BC394F; $base-600: #8F3342; $base-700: #652A33; $base-800: #421F25; $base-900: #291518; $base-hover: #C31D39; $base-subtle: #F0C9D0;
{
"color": {
"base": {
"value": "#E13552",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F3",
"type": "color"
},
"100": {
"value": "#FBDBE0",
"type": "color"
},
"200": {
"value": "#F4B8C2",
"type": "color"
},
"300": {
"value": "#E78898",
"type": "color"
},
"400": {
"value": "#D65C70",
"type": "color"
},
"500": {
"value": "#BC394F",
"type": "color"
},
"600": {
"value": "#8F3342",
"type": "color"
},
"700": {
"value": "#652A33",
"type": "color"
},
"800": {
"value": "#421F25",
"type": "color"
},
"900": {
"value": "#291518",
"type": "color"
}
}
}
}