#E13596 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E13596 works with other colors. Named schemes with #E13596 in its natural role, and a note on why the supporting colors balance it.
Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Deep Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.
How #E13596 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E13596 at work across the surfaces designers actually ship.
:root {
--color-base: #E13596;
--color-base-rgb: 225 53 150;
--color-base-oklch: oklch(62.2% 0.222 351.3);
--color-50: #FEF1F8;
--color-100: #FBDBED;
--color-200: #F4B8DA;
--color-300: #E788BE;
--color-400: #D65CA1;
--color-500: #BC3983;
--color-600: #8F3367;
--color-700: #652A4B;
--color-800: #421F33;
--color-900: #291520;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
deep-pink: {
50: '#FEF1F8',
100: '#FBDBED',
200: '#F4B8DA',
300: '#E788BE',
400: '#D65CA1',
500: '#BC3983',
600: '#8F3367',
700: '#652A4B',
800: '#421F33',
900: '#291520',
},
}
$base: #E13596; $base-ink: #141310; $base-50: #FEF1F8; $base-100: #FBDBED; $base-200: #F4B8DA; $base-300: #E788BE; $base-400: #D65CA1; $base-500: #BC3983; $base-600: #8F3367; $base-700: #652A4B; $base-800: #421F33; $base-900: #291520; $base-hover: #C31D7B; $base-subtle: #F0C9DF;
{
"color": {
"base": {
"value": "#E13596",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F8",
"type": "color"
},
"100": {
"value": "#FBDBED",
"type": "color"
},
"200": {
"value": "#F4B8DA",
"type": "color"
},
"300": {
"value": "#E788BE",
"type": "color"
},
"400": {
"value": "#D65CA1",
"type": "color"
},
"500": {
"value": "#BC3983",
"type": "color"
},
"600": {
"value": "#8F3367",
"type": "color"
},
"700": {
"value": "#652A4B",
"type": "color"
},
"800": {
"value": "#421F33",
"type": "color"
},
"900": {
"value": "#291520",
"type": "color"
}
}
}
}