#E17481 is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E17481 works with other colors. Named schemes with #E17481 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Pale Violet Red holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Pale Violet Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.
How #E17481 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E17481 at work across the surfaces designers actually ship.
:root {
--color-base: #E17481;
--color-base-rgb: 225 116 129;
--color-base-oklch: oklch(68.7% 0.136 13.8);
--color-50: #FDF2F3;
--color-100: #F8DDE0;
--color-200: #F0BCC2;
--color-300: #E18E98;
--color-400: #CE6470;
--color-500: #B3424F;
--color-600: #893942;
--color-700: #612E34;
--color-800: #402125;
--color-900: #271618;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
pale-violet-red: {
50: '#FDF2F3',
100: '#F8DDE0',
200: '#F0BCC2',
300: '#E18E98',
400: '#CE6470',
500: '#B3424F',
600: '#893942',
700: '#612E34',
800: '#402125',
900: '#271618',
},
}
$base: #E17481; $base-ink: #141310; $base-50: #FDF2F3; $base-100: #F8DDE0; $base-200: #F0BCC2; $base-300: #E18E98; $base-400: #CE6470; $base-500: #B3424F; $base-600: #893942; $base-700: #612E34; $base-800: #402125; $base-900: #271618; $base-hover: #D43D4F; $base-subtle: #F2D9DC;
{
"color": {
"base": {
"value": "#E17481",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F3",
"type": "color"
},
"100": {
"value": "#F8DDE0",
"type": "color"
},
"200": {
"value": "#F0BCC2",
"type": "color"
},
"300": {
"value": "#E18E98",
"type": "color"
},
"400": {
"value": "#CE6470",
"type": "color"
},
"500": {
"value": "#B3424F",
"type": "color"
},
"600": {
"value": "#893942",
"type": "color"
},
"700": {
"value": "#612E34",
"type": "color"
},
"800": {
"value": "#402125",
"type": "color"
},
"900": {
"value": "#271618",
"type": "color"
}
}
}
}